Category: VODX

  • Will blockchain revolutionize DOOH?

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    Originally posted on Open Media Reposted with Permission. Blockchain, blockchain, blockchain…the word is almost inescapable in today’s media frenzied world. The technology has the capability to bring enormous changes to the way global business is conducted, but how will it affect outdoor advertising? DOOH and location-based advertising The out of home industry is experiencing somewhat […]

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  • Avoiding 11 digital signage pitfalls

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    Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great effect, while others don’t see any appreciable improvement in communications. There are many ways to succeed at digital signage. And a few very clear ways to fail. 1. […]

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  • 3 key digital signage tips for restaurants

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    Many restaurants are embracing digital signage, whether due to upcoming FDA regulations or a desire to boost customer experience. At the  Restaurant Franchising and Innovation Summit, multiple panels addressed digital signage and how best to utilize it. Be patient While technology moves rapidly, panelists urged restaurants to slow down. This might seem counterintuitive, but individual […]

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  • Polaris transforms retail experience with interactive digital signage

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    Polaris, a supplier of outdoor sports vehicles and motorcycles, recently analyzed its presence at retailers, and discovered multiple issues. Amy Goolsebee, retail design and merchandizing manager for Polaris, spent several months traveling to the company’s retail dealers and discovered a variety of crowded environments filled with a sea of handlebars and no well defined “Polaris […]

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  • Fazoli’s, restaurants, share ways digital tools transform restaurants

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    Digital signage, online ordering and loyalty apps have each helped to transform the restaurant vertical in different ways. During a panel entitled, “I’ll take digital to go,” at the Restaurant Franchising and Innovation Summit, four restaurant execs addressed the changes they’ve seen in their operations. Speakers included: Jodie Conrad, vice president of marketing, Fazoli’s. Jacqueline O’Reilly, senior […]

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  • 3 innovative tools the blockchain can offer digital signage

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    If you regularly follow financial news, you might have heard of bitcoin — the decentralized virtual currency that soared in value beyond $10,000 in November 2017. You might have also heard about the blockchain, the decentralized ledger behind bitcoin and other virtual currencies. The blockchain isn’t just for bitcoin, however. It is also being used in industries ranging from retailers to […]

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  • 7 rules to deliver engaging content

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    Is your digital content driving interest and engagement or leaving the audience unimpressed? An Intel study found that digital communications capture 400 percent more views than static signage. But not all digital content is created equal. There are myriad of digital communications strategies and as technology advances, so do the capabilities of content. Less than […]

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  • Banyan Hills Technologies Founder and CEO, Steve Latham, To Speak At FinTech South

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    Duluth, GA – April 30, 2018– Steve Latham, founder and chief executive officer of Banyan Hills Technologies, an Internet of Things company, will speak at FinTech South. Speaking on a panel on May 8, 2018 from 1:40 p.m – 2:30 p.m., Latham will share insights on the topic of Enabling Secure Commerce for the Internet […]

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  • Digital signage tutorial: getting the balance right

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    Getting the balance right is crucial when choosing digital signage screens. You want value for money, combined with reliability and screens that are fit for purpose. The question is, how do you strike the right balance? This quick-fire tutorial explains some of the basics of digital signage screens. Screen resolution Screen resolution is the subject […]

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