Category: VODX

  • How to Boost Customer Dwell Times on Digital Signage Displays

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    By Adrian McDermott High dwell times lead to better engagement with viewers. Improved engagement leads to sales or the fulfillment of the business objective for which you have display content. If you can improve dwell times, you improve your chances of achieving a higher ROI with DOOH. Dwell times are clearly a function of location […]

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  • Digital Signage for Lobbies

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    By Alex Mardikian Digital Signage is versatile. If you wish to create an impression on visitors to your property, then install digital signage in the lobby. As we shall see, you can accomplish multiple objective by doing this. With time, you will save money and also convey messages easily as compared to regular, analog signage […]

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  • Digital Signage for Your Real Estate Business

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    By Adrian McDermott If you are considering digital signage for your retail business, then that’s a wise decision. DOOH is helping businesses across industries to achieve marketing and sales objectives. Banks, retailers, restaurant, museums, arenas, colleges, bus stops, and other areas are reaping the benefits of systematically planned digital signage projects. By 2022, the digital […]

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  • Major Reasons for the Failure of DOOH Projects

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    By Alex Mardikian Businesses that seek to implement DOOH ad solutions need to be wary of the pitfalls that will lead to the failure of the project. Digital signage providers and integrators are in the know about issues that must be considered for the successful implementation of DOOH. If you are unable meet your business […]

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  • Five steps to building your sales engine to sell to educational institutions

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    By Laura Desmond “If it was easy, everyone would do it.” — anonymous I’ve spent much of my career as an entrepreneur and investor building companies that sell to educational institutions and advising entrepreneurs who sell to them. Selling to educational institutions is, if not the biggest, one of the biggest challenges to scaling an education startup. […]

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  • 8 Essential Skills a Social Media Manager Must Have

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    By Millena Miller There’s not one secret recipe to becoming an amazing social media manager (if only it were that easy), but making sure you have the full range of essential skills to do the job well certainly helps. And it’s a good time to be getting in the game. Social media manager was number […]

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  • Instagram is building a standalone app for shopping

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    By Laura Desmond Facebook is planning a major new move into e-commerce, sources tell The Verge Instagram is working on a new standalone app dedicated to shopping, The Verge has learned. The app — which may be called IG Shopping — will let users browse collections of goods from merchants that they follow and purchase […]

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  • Cinemagraphs – Proven Eyecatchers with Outdoor Ads

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    By Alex Mardikian Advertisers are constantly battling viewer fatigue and ad blindness. People, after a time, cease to respond to the stimulus from a message. Then, you need to change the message. But, what do you do when people are exposed to so many different messages, and often in the same format? This is the […]

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  • What are the Factors Affecting the Size of a Digital Playlist?

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    By Gulaiym Agbal Determining the size of a digital playlist can be tricky. The quality of the content displayed and its appeal for the targeted audience are attributes that depend, to a large extent, on the quality of data supplied. You don’t want to begin setting up a data playlist from scratch, without any data. […]

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  • Crucial Points on the use of Data for Evaluating DOOH

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    By Alex Mardikian Increasingly, data is becoming more and more important for evaluating the value and accuracy of DOOH for both buyers and sellers. Here are thoughts that you can consider when weighing the pros and cons of DOOH, when seen through the hard lens of data and facts. At the very least, you need […]

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