There’s no question that the things we do in the name of beauty can get a little crazy. Tales of makeup and skincare mishaps are all over the Internet. The latest in world of scare-us-straight stories is one of beauty blogger Amelia Perrin, whose 2016 tweet that is now going viral shows her destroyed nails […]

The Meghan Markle Effect is real, and it’s not just about her fashion. While everything she wears flies off the virtual shelves, people are dying to know all about her beauty routine as well. Unlike other royals, some of Meghan Markle’s favorite beauty items are already floating around, thanks to her past professions. If you want to […]

Considering the fact that the average American spends roughly five hours a day on their smartphone, it’s no wonder that the beauty industry is abuzz with apps. As L’Oréal’s recent acquisition of Modiface shows, companies are recognizing the possibilities they present and investing in technology that will help them better engage with consumers. But while the focus for beauty apps […]

Ulta Beauty Inc (NASDAQ:ULTA) was the retailer that could do no wrong. It had a business that seemed insulated against the progress made by Amazon.com, Inc. (NASDAQ:AMZN) and it had comparable-store sales results that most companies would die for. So why then, is Ulta stock down about 35% from its 52-week high? Home run after home run eventually […]

As for adventuring, I’d rate myself medium-high on the risk scale. I once travelled to Africa not knowing a soul, and I’ve trudged shin-deep in mud through cow-filled fields in Scotland to get to a music festival. Those were good times – the kind where youth, possibility and the absence of fear of running mascara […]

When it comes to wedding prep, brides-to-be pay close attention to their beauty regimen, trading in their one-step cleansing routines for an array of products that promise glowing skin by their wedding day. And for those who really want to step up their skincare game, there are the splurge-worthy beauty treatments at the dermatologist’s office. From lasers to microneedling, the skin-perfecting […]

This spring you might choose to keep your face as calm and unadorned as possible and let a great slash of pink lipstick do the talking for you At the Maison Margiela show, Pat McGrath painted models with bare, glossy faces, and super-matt fuchsia lips. When you looked closely, the lips revealed themselves to be […]

I waited until I was 26 to get my first tattoo, and I am so, so glad that I did. I’m not exactly a Kat Von D type. I’m not covered in tats from head to toe, but I have three custom tattoos that I absolutely love. While some people commit to tattoos easily, for […]

  Hold onto your hats, Kardashian fans, because the highly-anticipated KKW Beauty concealer kits have made their debut. That’s right, the 16-shade concealers are launching today, March 23rd. We knew that KKW Beauty’s concealers would be an exciting launch, as its Kim’s first time releasing base products, but we didn’t expect the beauty mogul to launch kits […]

Fashion brands are finally recognizing the buying power of millennial Muslim women; some are even catering to the market by introducing hijab clothing lines. The beauty industry has also taken notice, and there’s been a bit of a revolutionary progression with nail polishes that has changed the game completely for Muslim women. If you have […]