Category: Marketing

  • Does Risk-Taking Really Lead to Success? That Depends.

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    Open risk-taking is a bad idea. But calculated risk-taking is something else again. It’s not uncommon to hear the advice that entrepreneurs should take more calculated risks if they want to be successful. In fact, some billionaires have built their personal brands on a foundation of risk; as an example, Richard Branson often speaks of the […]

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  • How to make something go viral.

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    Taming the wildfire that is viral marketing and harnessing it to grow your brand at a breakneck pace. Come spring, golfers spanning the world set their tee times, dust off their clubs and take to the links for yet another season of slapping the little white ball across acres of rolling green. Each golfer might […]

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  • Twitter Trolls Are Affecting the Company’s Bottom Line. Here’s How.

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    Tech stocks are down again today, but which companies on the Entrepreneur Index™ were up? An end of week rally in the stock market this morning petered out, with the Dow index posting a small gain while the S&P 500 and Nasdaq 100 indexes ended up in the red. The Entrepreneur Index™ was down 0.45 percent. Real […]

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  • This Week in Weed: O, Cannabis!

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    Canada legalizes Cannabis — then it almost sells out of it. Welcome to Green Entrepreneur’s video recap of the cannabis news you might have missed this week, hosted by our cannabis correspondent Conrad Martin. Canada Federally Legalizes Recreational Marijuana Wednesday was a historic day as Canada federally legalized marijuana for recreational use. Across the country, adults of legal age […]

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  • 7 Tips for Effectively Allocating an SMB Advertising Budget

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    By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you’ll make the budget you have more effective. Last year, according to Statista, 47 percent of small businesses surveyed budgeted less than $10,000 for marketing and advertising. Some 25 of them spent up to $100,000, 11 percent spent […]

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  • Can’t Code? You Can Still Run a Software Company

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    How do you manage a successful software company without a deep knowledge of coding? Danielle Weinblatt (SB2011) offers some lessons from her own experiences. As a founder of a software company, I often get asked about my ability to code. The answer is simple: I can’t code at all. At first, I thought what many […]

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  • 5 Content Marketing Trends To Watch In 2019

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    The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process. For all the changes that have taken place over the years, […]

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  • Why Weight Watchers’ Name Change Will Fail, But Dunkin’s Won’t

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    Weight Watchers is repeating a classic psychological blunder. Weight Watchers recently announced that it plans to change the name of the companyto “WW.” The reasoning was that it wants to offer more diverse services, such as wellness support, instead of simply weight loss. The name change was launched with widespread PR and a multifaceted marketing campaign. It is […]

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  • Advice for Elon Musk From Richard Branson, Arianna Huffington and Mark Cuban

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    Among their recommendations for Tesla’s CEO? Delegate, get more sleep and learn to embrace short sellers. Elon Musk has had a hell of a year. The list of people the Tesla CEO has sparred with — investors on a company earnings call, investigators looking into a deadly Tesla crash, billionaire Warren Buffett, short sellers, a […]

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  • ‘Social Credit’ Tech Is Coming: 5 Ways for U.S. Entrepreneurs to Capitalize

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    Is your behavior naughty or nice? Forget Santa: Government and corporations will soon be taking notice. It sounds like something out of science fiction: the daily behavior of billions of citizens, tracked digitally and rewarded or punished by an unknowable, all-powerful algorithm. But, such digital control is no longer simply the stuff of pulp novels. […]

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