Category: Marketing

  • How to Build a Startup & Understanding Venture Capital

    by Blog certified

    Many first-time founders seek advice when thinking about what ideas would be great for a startup company and receive the wrong advice that you need to focus on a billion-dollar idea. There are very few ideas that are obviously a billion-dollar idea from the start. So what should you do? I advise founders to focus […]

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  • Marketing Tips for Startups

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    Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs — all the time — it can be difficult to master all the nuances that go into sales or marketing. If […]

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  • Why Entrepreneurs Stop Innovating

    by Blog certified

    At some point, every entrepreneur stops innovating. Let’s talk about how to put that off for as long as possible. Make no mistake, the end of the innovation cycle is inevitable. It’s also necessary. At my last startup, Automated Insights, two years after we were acquired, we decided to go all in and push the […]

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  • Your company doesn’t need a social purpose to succeed

    by Blog certified

    Outside, a protest has taken over the streets. A moody cello player leaves his instrument and joins. Then a frustrated photographer. Cut to a lithe model in a silver dress. (Is that a Kardashian?) She observes the passing march, then rips off her blonde wig and joins the movement, too. The scene ends with a […]

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  • Every business needs a growth owner

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    As mentioned in our definition, growth hacking has a holistic impact on an organisation. It stems from the organisational culture, gets re-enforced by the company’s vision and goals, is actualised by concrete, hands-on activities, and drives business results and revenue. Growth hacking is both a mindset and a proven way of conducting performance-driven business. Essentially, […]

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  • New York the Startup paradise — expanding into the US

    by Blog certified

    If it attracts Austrian startups to the United States, then the Silicon Valley is often the big goal. This is not always useful. New York is home to big banks, hedge funds and insurance companies — a paradise for fintechs. Even interior design, fashion or media startups are better off here than in the deep tech region […]

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  • The trouble with beautiful, stupid innovation

    by Blog certified

    This is the third article in my series on how to create a vision and a strategy, prioritise your work and create a roadmap for new and existing products. TLDR; The key is to move from high uncertainty to low uncertainty as quickly and cheaply as possible. There’s a sneaky problem with innovation: it always […]

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  • What Kind of Startup Is Yours?

    by Blog certified

    Not every startup fits the popular Silicon Valley “We’re going to be a billion dollar tech company” model. In fact, the vast majority don’t. But, most of the startup literature (hence published startup advice) assumes you want to hit that $B mark. I understand. Starting a smaller business is much different than starting a billion […]

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  • The key sessions you should not miss at The Insight Show

    by Blog certified

    The Insight Show returns to Kensington Olympia on 6 and 7 March, offering the latest products and services, as well as thought leadership and major trends in data, market research and analytics The Insight Show returns in March with some of the biggest issues in data, analytics and insight brought to life across two days. […]

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  • About Edelman‘sThought Leadership Impact Study

    by Blog certified

    Thought Leadership isn’t anything new. Actually, the phrase itself is pretty old — the words “thought leader” first appeared together in 1876 to describe American philosopher and transcendentalist Ralph Waldo Emerson. Since, “Thought Leadership” has been used in a business context to describe company leaders who vocalize their insights on their industry. More recently, Thought Leadership was mentioned in Forbes 2013 list of […]

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