Category: Marketing

  • Tax Hike on Gasoline Plays Into Trump’s Infrastructure Politics

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    By Ryan Johnson The Trump administration hasn’t ruled out increasing the gas tax to help finance a $2 trillion infrastructure plan, but the idea has little support among officials who are wary of a politically risky move heading into the 2020 election. A near doubling of fuel levies wouldn’t be enough to cover the additional […]

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  • The Power Of Doing Only One Thing.

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    This idea of doing only one thing was sparked by an event that happened this week. I decided to delete all podcasts on my phone and only keep the Tim Ferriss Show. In other areas of my life, I’ve done the same. “I’ve selectively gone into each area and chosen one thing” All the other things […]

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  • Your Work Is the Only Thing That Matters

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    There is a story about an exchange between Jerry Seinfeld and a young comedian. The comedian approaches Seinfeld in a club one night and asks him for advice about marketing and getting exposure. Exposure? Marketing? Seinfeld asks. Just work on your act. Seinfeld, a pure stand-up, a comedian’s comedian, is appalled by the question. It’s […]

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  • Amazon ad business projected to grow 50% this year

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    Amazon has been busy ramping up its advertising efforts over the last two years. Now, the company’s US ad business is projected to grow over 50% in 2019, reaching 8.8% of the digital advertising market according to an eMarketer forecast shared with Marketing Dive. For 2020, Amazon is projected to increase its digital ad market […]

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  • Influencer marketing – it’s effective, but quality of influencers and measurement are key concerns

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    By Laura Desmond The majority (80%) of marketers consider influencer marketing effective and 89% even find ROI from influencer campaigns comparable or better than other channels, according to new research from MediaKix. The survey among 162 participants found that just 5% consider influencer marketing to be ineffective. Another 71% consider the quality of the customers […]

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  • The Sneaker Swindle: Inside the Crusade to Sniff Out Fakes

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    Standing behind the Legit Check counter at Sneaker Con, held recently at Houston’s NRG Center, is a guy with a clear tub of plastic tags and a head filled with an encyclopedic knowledge of sneakers. His name is Eric Perez. As each new pair is placed before him, he lifts the lid from the box, […]

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  • How to Build a Startup & Understanding Venture Capital

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    Many first-time founders seek advice when thinking about what ideas would be great for a startup company and receive the wrong advice that you need to focus on a billion-dollar idea. There are very few ideas that are obviously a billion-dollar idea from the start. So what should you do? I advise founders to focus […]

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  • Marketing Tips for Startups

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    Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs — all the time — it can be difficult to master all the nuances that go into sales or marketing. If […]

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  • Why Entrepreneurs Stop Innovating

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    At some point, every entrepreneur stops innovating. Let’s talk about how to put that off for as long as possible. Make no mistake, the end of the innovation cycle is inevitable. It’s also necessary. At my last startup, Automated Insights, two years after we were acquired, we decided to go all in and push the […]

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  • Your company doesn’t need a social purpose to succeed

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    Outside, a protest has taken over the streets. A moody cello player leaves his instrument and joins. Then a frustrated photographer. Cut to a lithe model in a silver dress. (Is that a Kardashian?) She observes the passing march, then rips off her blonde wig and joins the movement, too. The scene ends with a […]

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