Category: Marketing

  • How to Protect Your Personal Brand’s Website From a Cyber Attack

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    Here are several ways you can effectively protect your website and online reputation. Your personal brand’s website is your calling card to attract loyal followers, and an unexpected cyber attack can cost you both time and money. What types of activity are you currently monitoring from the back end? With the right tools and knowledge, […]

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  • Use These Strategies to Carve a Path to Your Dream Job

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    Former VC Risa Stack shares how she created a role that never existed before. In this series, Open Every Door, Entrepreneur staff writer Nina Zipkin shares her conversations with leaders about understanding what you have to offer, navigating the obstacles that will block your path, identifying opportunity and creating it for yourself and for others. Risa […]

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  • Learn How the Right Payment Processor Can Drive More Sales

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    The ability to accept credit cards is a must for any modern business. But franchise systems shouldn’t be afraid to expect more from their payment-processing vendor. On its face, choosing a credit card payment processor is a simple matter of numbers. What percentage of each transaction does the processor take? What are the fees involved? […]

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  • America’s hottest export? Sperm

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    An American and a Danish company dominate the global sperm market – and both claim their supply is biggest Ella Rasmussen’s doctors started to prod her about children when she turned 30. She was single, suffered from endometriosis, and contemplated a hysterectomy. After several years, the nudges took hold. Because she wasn’t a good candidate […]

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  • Six Tips To Market Your Blockchain Startup

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    Blockchain startups are all the rage the right now. Why? Because blockchain has a lot of untapped potential. Blockchain is the technology that fuels the cryptocurrency Bitcoin, and many companies are using it to create startups of their own. In simple terms, blockchain is a certified, safe transaction between two parties. In the case of Bitcoin, […]

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  • 10 Marketing, Web Design & Branding Statistics To Help You Prioritize Business Growth Initiatives

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    In the digital age, business growth tactics are constantly evolving. But when algorithms, platforms and effective initiatives change rapidly, how can you know what to focus on in order to formulate a successful strategy? It turns out, the answer is in the numbers. One of the best benefits of a shift towards digital everything is that consumer behavior […]

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  • 5 Building Blocks of a Content Market Strategy Unique to Your Dispensary

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    Let’s face it, you’re selling what everyone else is selling. Content strategy is how you persuade people to buy from you. Content is not just using words on your web page and throwing up keywords in a half-assed manner to trick search engines. Yes, while it’s important to have an on-point SEO strategy, which we’ll discuss […]

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  • The Steve Jobs Equation for Tough Leadership

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    What the iconic founder taught us about pushing people to perform when it counts. Close your eyes and think of the most iconic founder in recent memory. We’re willing to bet that an image of Steve Jobs floats through your mind. That’s no surprise. Jobs, though he’s no longer with us, remains the quintessential role model for […]

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  • The Skills Marketers Need to Thrive in the Era of AI

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    Here’s how to embrace the future of marketing with AI and ramp up your skills to evolve alongside it Artificial intelligence has been a trending topic for quite some time, and its use is on the rise in every industry. According to a report by Salesforce, 51% of marketing leaders state that they currently use […]

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  • The Questions You Should Be Asking When Looking at Your SEO and Social Media Strategy

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    To build — and keep — an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity. Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media? — Chris G., Minnesota Before consulting, I made […]

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