Category: Marketing

  • Re-Engage Your Customers with the Tap of a Button

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    According to MarketsandMarkets, the global mobile marketing market will be worth $98.85 billion by 2021. They’ve predicted that the market will grow at a compound annual growth rate of 28.1%. These numbers are impressive, but not surprising considering how much people use their smartphones. In fact, an eMarketer forecast has shown that on average, American adults will spend […]

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  • What Your Stressed-Out Office Mates May Value Most This Holiday Season

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    For people you spend 40 hours per week with, coworkers can be remarkably tough to shop for. You want to get them something personal, of course. But how personal is toopersonal? If Will wears a lot of crazy socks, would he want more? Or is buying clothing for coworkers over the line? Bob, who bikes to […]

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  • Marketers Claim Digital Growth Has Negatively Impacted Creative Quality. Here’s Why They’re Thinking About It All Wrong

    by Blog certified

        A new study shows that marketers across the world believe digital growth has hindered their ability to create engaging, quality content. But the real question is: has it? To an extent, yes. It’s true that there’s an immense amount of noise in our digital world. Marketers and customers alike find themselves so distracted they can’t really […]

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  • How to Use Social Media to Get Millennials to Buy From You

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    By following these tips, you’ll be sure to create a digital presence that captivates millennial consumers. Ecommerce sales in the United States are projected to surpass $504 billion by the end of this year — and millennials are historically a driving force in the ever-increasing growth of online shopping. What’s better, they are currently the most valuable target demographic for modern […]

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  • Your Startup Can Help Fix The Loneliness Epidemic

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    By Alan Cole Why you shouldn’t make a big bet on “remote culture.” Conjure this image in your mind… Tom Hanks in the movie “Cast Away.” His character, barely covered in ragged clothing, stranded on a deserted island with nobody to talk to except Wilson… his inanimate volleyball friend. That’s what comes to my mind when […]

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  • How communities will drive the future of innovation, not governments or corporations

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    Great things in life happen by accident. So has been my journey to find something that I am truly passionate about and love doing. Six months ago I started working with a group of 40–50 students coming from remote parts of India. Their mission: Build a Machine Learning product to improve solar adoption. Challenges were […]

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  • The 1 Marketing Technique That Really, Actually Works

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    Nearly every professional marketer I know is searching, all the time, for a sleek and innovative new marketing technique that might win them clients quickly and easily — a silver bullet, essentially, which might give them a leg up over the competition. But allow me to let you in on a little secret: silver bullet solutions don’t […]

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  • How Athletes Have Removed The Middleman To Build Their Own Brands — And What The Rest Of Us Can Learn From It

    by Blog certified

      Adam Jackson Athletes have long been the face of brands. In fact, they’ve long been more than that — they’ve been the soul of brands. Think about it. Athletes, for example, don’t just represent brands. They epitomize them. Nike doesn’t sell shoes. Nike empowers athletes like Colin Kaepernick. Now, companies like Nike brand by way of athletes because it’s a smart […]

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  • What Seth Godin Wants You To Know About Marketing in 2019

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    The Industry expert urges companies to be relevant, not loud. If anyone knows marketing’s future, it’s Seth Godin. The longtime guru of the subject and author of 19 books — his new one is called This Is Marketing, and he has a new notebook in partnership with MOO — preaches a kind of invisible marketing. “The word marketing should mean ‘What do […]

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  • How Humans Relate to Social Media

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    Too many people are disconnecting from reality. Simon Sinek, in his now famous interview — along with many others — have discussed the dopamine distraction that is linked with technology. One big contributor to this is the fact that our brain is stimulated by novelty. Every time we learn something new, dopamine — the feel […]

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