Category: Marketing

  • Is Bitcoin Going to Crash the Internet? These Experts Think So.

    by Blog certified

    Bitcoin mining, the process of creating new units of the cryptocurrency, is notoriously a huge energy-suck. One estimate puts its carbon footprint on par with the electricity consumption of more than 159 countries combined. But the inefficiency of minting new units of the blockchain-based digital currency is only one complaint that skeptics of its utility have flagged. In […]

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  • An Illustrated Glossary of Cryptocurrency Slang (Infographic)

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    Since the rise of Bitcoin over the past few years, cryptocurrencies have been all the hype. And if you’re interested in hopping on-board the crypto-train, it’s important to know what you’re talking about. Just like the pool of investors and the market itself have grown considerably over the years, so has the culture, along with new slang and memes popping up […]

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  • 6 Lessons From Cannabis CEOs Who Raised More Than $50 Million

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    As if starting a legal marijuana business isn’t hard enough, scoring investment capital can seem almost impossible. Yet some entrepreneurs have managed to do both—to the tune of over $50 million. What’s their secret? We talked to a few to find out the best ways to approach investors. 1. Be candid and don’t B.S It’s […]

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  • Branding Your Business and Crafting Your Story in the Cannabis Industry

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    This article is part of our series on How to Start a Cannabis Business. We seek to promote financial inclusion through cannabis. In previous articles, we’ve looked into numerous aspects of getting into the marijuana industry, including questions you should ask yourself before jumping in and where to find funding. Until a few years ago, most cannabis brands […]

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  • New Research Shows Bitcoin’s Meteoric Rise Was a Scam

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    Academic researchers at the University of Texas have concluded at least half of Bitcoin’s rise to a peak price of nearly $20,000 last year was due to manipulation by traders on Bitfinex, the primary Bitcoin exchange, using another cryptocurrency called Tether to boost prices when they dipped on other exchanges. The paper by John Griffin, a finance professor […]

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  • The Secret to Making Facebook Ads Work for Your Business

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    Did you know that the attention of a goldfish is nine seconds? Ours is shorter — we only have an attention span of eight seconds. So, when it comes to catching the eye of a potential customer, you got to be quick, engaging and to the point. This is where Facebook ads come in. The channel is […]

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  • The Art of Knowing When to Hire and When to Contract

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    As any business moves beyond the milestone of hiring that first employee along the path of building out your full-time team, it’s important to strike a balance between bringing on extra help and committing to a new hire. Sometimes what you need is just someone to help with a project with a clear end date. Other times, that […]

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  • Your Customers Don’t Care Where Your Ecommerce Business Is Based, So Be Ready to Ship Anywhere in the World

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    If you haven’t already started selling internationally, it is time to start! According to Statistica, from 2014 to 2021 worldwide ecommerce sales will grow almost 246 percent, from $1.3 trillion to $4.5 trillion. The global competition for customers is increasing, with a significantly growing number of shoppers buying from sellers across international borders, including 83 percent of […]

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  • Want to Publish a More Gripping Blog? Try These 3 Power-Writing Tips.

    by Blog certified

    Too many blog commentaries and internet pieces sound the same, whether they talk about how to landscape your yard, lose weight, lease an apartment, conduct a successful job interview or design a website for your new business. Why? Well, too often they pretty much are the same. Many use the same rhetorical language, same marketing lingo, even the most […]

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  • Why Getting Out of Your Comfort Zone Is the Best Thing You Can Do as an Entrepreneur

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    When you decide to become an entrepreneur, you’re choosing to walk the road of the unknown. That’s what you’re getting into. There’s no other way around it. You could run out of money. You could get featured on the front page of the New York Times, then have to scramble to handle the influx of new […]

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