Category: ehesive

  • The United States of Brand-Building

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    By Laura Desmond On bone saws, Khashoggi, and foreign policy Editor’s Note: No Mercy/No Malice is a column from Professor Scott Galloway, where he shares various reflections on business, tech, and life each week. Feelings are biochemical mechanisms that all mammals and birds use in order to quickly calculate probabilities of survival and reproduction. Feelings […]

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  • 3 Ways to Clarify Your Authentic Personal Brand and Why You Need To

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    Being ‘authentic’ is not just a nice idea, but something that has a massive effect on your health, mental state and even longevity. As well as that, developing a strong sense of your own authentic brand unleashes you onto the world in a wonderful new way. That is, if you do it right. It has […]

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  • Innovation Isn’t About Ideas

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    It’s about solving problems and doing hard things first Every enterprise needs to innovate. It doesn’t matter whether you’re are a profit-seeking business, a nonprofit organization, or a government entity. The simple truth is that every business model fails eventually, because conditions change over time. We have to manage not for stability, but for disruption — that, or face […]

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  • Innovation is Not The Same as Invention

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    Yes, your thesaurus is wrong. Many entrepreneurs often confuse the words innovation and invention. If you have too, you’re not alone. So, what makes these words different? The difference is subtle but crucial. Don’t trust your dictionary — or thesaurus When people don’t understand a word, they look it up in the dictionary or thesaurus. Well, sorry. No […]

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  • An Unexpected Hitchhiker

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    By Patrick Hall The Story Behind this Incredible Photo of a Crow Riding an Eagle It all started back in 2013 when I saw jaw-dropping images of bald eagles in all kind of aerial actions, taken by a wildlife photographer friend, Conrad, in Seabeck, Washington. I was envious enough of his images to want to hop onto the […]

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  • We Can Now Customize Cancer Cures, Tumor by Tumor

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    But can any company afford to manufacture one-off medical treatments? The first time someone pitched Genentech’s senior leadership on a personalized cancer vaccine, it did not go well. “I thought there was going to be a riot,” Ira Mellman, then Genentech’s head of research oncology, recalls. From across the table, he watched the scientific review […]

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  • Airbnb promotes Geoff Seeley to global marketing lead and hires ex-Ford brand boss Musa Tariq

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    It may still be without a permanent chief marketing officer but Airbnb has promoted Geoff Seeley to the role of global marketing director and enlisted ex-Apple and Ford marketer Musa Tariq as head of marketing for experiences. Over the past 12 months, Seeley has been the one constant in Airbnb’s senior marketing team. He was hired by […]

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  • Kiosks versus digital signage 101

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    Users and potential users often ask me what the real difference is between kiosks and digital signage. This question is a good one, since we are increasingly seeing the lines blur between the two. You often see tools referred to as, “digital signage kiosks,” or kiosks with “attract screens.” Many end users wonder whether they should […]

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  • How Manhattan Became a Rich Ghost Town

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    New York’s empty storefronts are a dark omen for the future of cities These days, walking through parts of Manhattan feels like occupying two worlds at the same time. In a theoretical universe, you are standing in the nation’s capital of business, commerce, and culture. In the physical universe, the stores are closed, the lights are […]

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  • 3 Tips to Automate Content Marketing to Drive the Best Results

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    Automate or die. As dramatic as that might sound, these words speak volumes about the digital world we live in. Looking at the field of marketing, alone, 51% of businessescurrently use marketing automation. Further, 58% of B2B companies plan to adopt such technologies. HANDPICKED RELATED CONTENT: Love, Fear, Harmony, Grief, Despair: How to Drive Shareable Content […]

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