If I had to name one boring business, it would probably be storage. It’s literally the business of collecting dust. How does one stand out in that line of work? Digital-out-of-home, however, boasts the power to make almost anything intriguing. The other day, while driving home, I saw a digital billboard advertising the opening of […]

Technology was at the center of the biggest consumer product launches of the past 12 months and they have one thing in common: they embody what has come to be known as a digital native brand. This is an analysis that summarizes how the top DNVBs differentiate from the rest. Kylie Jenner launched her cosmetics […]

Marketers experimenting with influencer marketing are finding it difficult to move beyond the experimental stage, according to a new report by Traackr, the influencer relationship management platform. Although more companies have pushed their influencer marketing toward tactical programmes in 2018 (47%, up from 28% in 2017), there’s still a clear lack of more advanced programmes. “This ‘tactical trap’ […]

Over a third (35.5%) of US companies are now using mobile adverts and location targeting to reach audiences based on geo-fencing and geo-targeting, according to new research by BIA Advisory Services. The latest report suggests that businesses with over 500 employees were spending around $4.48 million on ads. Another $2.18 million was being allocated to […]

By Laura Desmond On bone saws, Khashoggi, and foreign policy Editor’s Note: No Mercy/No Malice is a column from Professor Scott Galloway, where he shares various reflections on business, tech, and life each week. Feelings are biochemical mechanisms that all mammals and birds use in order to quickly calculate probabilities of survival and reproduction. Feelings […]

Being ‘authentic’ is not just a nice idea, but something that has a massive effect on your health, mental state and even longevity. As well as that, developing a strong sense of your own authentic brand unleashes you onto the world in a wonderful new way. That is, if you do it right. It has […]

It’s about solving problems and doing hard things first Every enterprise needs to innovate. It doesn’t matter whether you’re are a profit-seeking business, a nonprofit organization, or a government entity. The simple truth is that every business model fails eventually, because conditions change over time. We have to manage not for stability, but for disruption — that, or face […]

Yes, your thesaurus is wrong. Many entrepreneurs often confuse the words innovation and invention. If you have too, you’re not alone. So, what makes these words different? The difference is subtle but crucial. Don’t trust your dictionary — or thesaurus When people don’t understand a word, they look it up in the dictionary or thesaurus. Well, sorry. No […]

By Patrick Hall The Story Behind this Incredible Photo of a Crow Riding an Eagle It all started back in 2013 when I saw jaw-dropping images of bald eagles in all kind of aerial actions, taken by a wildlife photographer friend, Conrad, in Seabeck, Washington. I was envious enough of his images to want to hop onto the […]

But can any company afford to manufacture one-off medical treatments? The first time someone pitched Genentech’s senior leadership on a personalized cancer vaccine, it did not go well. “I thought there was going to be a riot,” Ira Mellman, then Genentech’s head of research oncology, recalls. From across the table, he watched the scientific review […]