Category: ehesive

  • DOOH makes the mundane exciting

    by Blog certified

    If I had to name one boring business, it would probably be storage. It’s literally the business of collecting dust. How does one stand out in that line of work? Digital-out-of-home, however, boasts the power to make almost anything intriguing. The other day, while driving home, I saw a digital billboard advertising the opening of […]

    more
  • How To Build A Digital Native Brand

    by Blog certified

    Technology was at the center of the biggest consumer product launches of the past 12 months and they have one thing in common: they embody what has come to be known as a digital native brand. This is an analysis that summarizes how the top DNVBs differentiate from the rest. Kylie Jenner launched her cosmetics […]

    more
  • Despite increasing budgets, influencer marketers lack advanced tactics

    by Blog certified

    Marketers experimenting with influencer marketing are finding it difficult to move beyond the experimental stage, according to a new report by Traackr, the influencer relationship management platform. Although more companies have pushed their influencer marketing toward tactical programmes in 2018 (47%, up from 28% in 2017), there’s still a clear lack of more advanced programmes. “This ‘tactical trap’ […]

    more
  • 35% of US businesses now use targeted mobile ads

    by Blog certified

    Over a third (35.5%) of US companies are now using mobile adverts and location targeting to reach audiences based on geo-fencing and geo-targeting, according to new research by BIA Advisory Services. The latest report suggests that businesses with over 500 employees were spending around $4.48 million on ads. Another $2.18 million was being allocated to […]

    more
  • The United States of Brand-Building

    by Blog certified

    By Laura Desmond On bone saws, Khashoggi, and foreign policy Editor’s Note: No Mercy/No Malice is a column from Professor Scott Galloway, where he shares various reflections on business, tech, and life each week. Feelings are biochemical mechanisms that all mammals and birds use in order to quickly calculate probabilities of survival and reproduction. Feelings […]

    more
  • 3 Ways to Clarify Your Authentic Personal Brand and Why You Need To

    by Blog certified

    Being ‘authentic’ is not just a nice idea, but something that has a massive effect on your health, mental state and even longevity. As well as that, developing a strong sense of your own authentic brand unleashes you onto the world in a wonderful new way. That is, if you do it right. It has […]

    more
  • Innovation Isn’t About Ideas

    by Blog certified

    It’s about solving problems and doing hard things first Every enterprise needs to innovate. It doesn’t matter whether you’re are a profit-seeking business, a nonprofit organization, or a government entity. The simple truth is that every business model fails eventually, because conditions change over time. We have to manage not for stability, but for disruption — that, or face […]

    more
  • Innovation is Not The Same as Invention

    by Blog certified

    Yes, your thesaurus is wrong. Many entrepreneurs often confuse the words innovation and invention. If you have too, you’re not alone. So, what makes these words different? The difference is subtle but crucial. Don’t trust your dictionary — or thesaurus When people don’t understand a word, they look it up in the dictionary or thesaurus. Well, sorry. No […]

    more
  • An Unexpected Hitchhiker

    by Blog certified

    By Patrick Hall The Story Behind this Incredible Photo of a Crow Riding an Eagle It all started back in 2013 when I saw jaw-dropping images of bald eagles in all kind of aerial actions, taken by a wildlife photographer friend, Conrad, in Seabeck, Washington. I was envious enough of his images to want to hop onto the […]

    more
  • We Can Now Customize Cancer Cures, Tumor by Tumor

    by Blog certified

    But can any company afford to manufacture one-off medical treatments? The first time someone pitched Genentech’s senior leadership on a personalized cancer vaccine, it did not go well. “I thought there was going to be a riot,” Ira Mellman, then Genentech’s head of research oncology, recalls. From across the table, he watched the scientific review […]

    more