Category: ehesive

  • Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn.

    by Blog certified

    Taking a big risk sometimes leads to a big reward. If we could go back to just a few days after Nike aired its Colin Kaepernick ad, we’d likely find the execs at Nike in their corner offices biting their nails as they anxiously saw their stock drop. Meanwhile, in the advertising offices, we’d run across the worried faces […]

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  • 4 categories of metrics to help keep your company in the right course

    by Blog certified

    How do you measure success for your company? There are many answers to this question and probably every company will have its own one based on its mission and goals. For instance one company may correlate success to the profit it generates or the number of satisfied customers or the number of fulfiled orders. One […]

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  • Guerrilla marketing ideas for small brands looking to take down Goliath.

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    Historically, smaller scrappier armies heavily outnumbered by larger foes would use their speed and agility to excel at a military strategy called Guerrilla warfare — a hit-and-run approach to war used to pick apart gargantuan (but slower-moving) armies. Think of the small nerd in grade school getting bullied by a group of teenage boys that are quite […]

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  • Before you can master design, you must first master the fundamentals

    by Blog certified

    By Jonathan Z. Last week, one of my readers sent in a question: How do I become a better visual designer? As I was thinking about how to answer this question, my mind wandered to my experience with learning Mandarin Chinese. Recently, I decided to teach myself Mandarin. When it comes to learning a new language, […]

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