Category: Marketing

  • Every business needs a growth owner

    by Blog certified

    As mentioned in our definition, growth hacking has a holistic impact on an organisation. It stems from the organisational culture, gets re-enforced by the company’s vision and goals, is actualised by concrete, hands-on activities, and drives business results and revenue. Growth hacking is both a mindset and a proven way of conducting performance-driven business. Essentially, […]

    more
  • New York the Startup paradise — expanding into the US

    by Blog certified

    If it attracts Austrian startups to the United States, then the Silicon Valley is often the big goal. This is not always useful. New York is home to big banks, hedge funds and insurance companies — a paradise for fintechs. Even interior design, fashion or media startups are better off here than in the deep tech region […]

    more
  • The trouble with beautiful, stupid innovation

    by Blog certified

    This is the third article in my series on how to create a vision and a strategy, prioritise your work and create a roadmap for new and existing products. TLDR; The key is to move from high uncertainty to low uncertainty as quickly and cheaply as possible. There’s a sneaky problem with innovation: it always […]

    more
  • What Kind of Startup Is Yours?

    by Blog certified

    Not every startup fits the popular Silicon Valley “We’re going to be a billion dollar tech company” model. In fact, the vast majority don’t. But, most of the startup literature (hence published startup advice) assumes you want to hit that $B mark. I understand. Starting a smaller business is much different than starting a billion […]

    more
  • The key sessions you should not miss at The Insight Show

    by Blog certified

    The Insight Show returns to Kensington Olympia on 6 and 7 March, offering the latest products and services, as well as thought leadership and major trends in data, market research and analytics The Insight Show returns in March with some of the biggest issues in data, analytics and insight brought to life across two days. […]

    more
  • About Edelman‘sThought Leadership Impact Study

    by Blog certified

    Thought Leadership isn’t anything new. Actually, the phrase itself is pretty old — the words “thought leader” first appeared together in 1876 to describe American philosopher and transcendentalist Ralph Waldo Emerson. Since, “Thought Leadership” has been used in a business context to describe company leaders who vocalize their insights on their industry. More recently, Thought Leadership was mentioned in Forbes 2013 list of […]

    more
  • Mark Zuckerberg’s Former Mentor: ‘The People at Facebook Live in Their Own Bubble’

    by Blog certified

    Early investor Roger McNamee explains his concerns about the platform’s trajectory. By now we all know the story of Mark Zuckerberg’s rise from his Harvard dorm room to becoming a 23-year-old billionaire. But how the past couple of years have played out, particularly the handling of the Cambridge Analytica scandal, has given Roger McNamee, an […]

    more
  • Navigating currents

    by Blog certified

    Growing up near the ocean I learned very quickly about the danger of currents. There were tidal currents that came daily in and out of the bay. You didn’t want to be in the water near the mouth of the bay when this was taking place. Where the waves were breaking you could find water […]

    more
  • Grow Brand Value While Accelerating Revenue Growth

    by Blog certified

    Three ways to expand the licensing value of your brand. Brands have become an essential component in how consumers purchase, perceive and learn about products and services. This means that increasing brand licensing value is critical to any brand’s successful progression. Fortunately, there are three proven ways that will set you on the path to […]

    more
  • 4 Incredible Ways to Build Customer Loyalty for Increased Retention

    by Blog certified

    Did you know that 68% of lost customers never go back to the same provider again? The same Accenture study also found that 80% of these customers felt that their provider could have done something to prevent them from leaving. Lost customers can have multiple negative impacts on your business. For one, it takes a lot more time […]

    more