Category: Marketing

  • 5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing

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    Sure, Facebook’s image isn’t great right now, but it’s still one of the biggest marketing tools you have at your disposal. Facebook has seen its fair share of ups and downs in the past year. From overestimating video view time to advertisers, to stirring up deep controversy over privacy breaches, the social media giant has fallen under […]

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  • 7 Things You Should Know About Cryptocurrency Taxes

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    Taxes are just around the corner, including for cryptocurrency. Cryptocurrency is just like any other asset class when tax season comes around. Unfortunately, cryptocurrency taxes appear so complex that few people file them. Others see cryptocurrency as a means to move money illegally – which means avoiding cryptocurrency taxes entirely. As cryptocurrency becomes more mainstream […]

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  • 10 Social Media Trends to Watch in 2019

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    Users are increasingly leery of the information on social media. As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences. Consumer attention is scattered across various social platforms, not to mention apps and other online diversions. Brands that hope to capture consumers’ attention […]

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  • Use Video in Every Step of Your Marketing Funnel

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    This holiday season, delight your customers with a personalized message. Video is huge. I know this isn’t news, but I think we find it hard to grapple with how big it is becoming — and, hence, how important. To get a feeling for it, consider this: as of October 2018, Netflix is devouring 15 percent of all […]

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  • Case Study Apple Watch. How to manipulate your opinion?

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    Brilliant marketing skill is embedded in Apple’s DNA. Watch — isn’t a phone, it’s an additional accessory, the need to buy which for many people is not obvious. In how many times the value of Apple Watch for customers can be increased if somebody will say that this watch could save their life? The latest story at ABC News […]

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  • New Year Marketing Ideas to Get Traction for Your Business

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    As 2018 draws to a close, we’ll soon be approaching a new year. While it may mark the end of the holiday season, it shouldn’t be overlooked as a holiday. What better way to close out the year than with a festive promotion that will boost your sales? Consumers will already be in the holiday […]

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  • So, You Waited ‘Til the Last Minute? 15 Great Gift Ideas for Your Favorite Entrepreneur.

    by Blog certified

    Thanks, internet, for offering up these companies’ innovative products, passionate founders and ethical missions! There’s nothing like finding the perfect holiday present. As a tech entrepreneur and investor on Dragons’ Den, I’ve been lucky enough to work with some of the most innovative ecommerce companies around. Every day, it seems, I learn about a new product that […]

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  • A Simple 3-Step Process to Achieving Greatness

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    If you want to reach your goals, you have to follow the process. I know it seems cliché to say you have the power to create your own success. But, clichés are clichés for a reason. And the simple truth is you do have that power. We all do, and it involves the simple, everyday decisions that we […]

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  • 5 Video Marketing Trends You Should Follow in 2019

    by Blog certified

    Got your 360-degree marketing video ready to go? What about that virtual reality how-to? Time to get ready for the future. Many consumers devote (what seems like) 24/7 of their time to holding a mobile device in one hand and dealing, with the other, with a million different companies vying for their attention on the […]

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  • What Makes Events Like Apple’s So Effective?

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    An effective event resonates with audiences to create a lasting positive impression. Powerful events are a critical success factor for any business. In fact, 31 percent of marketers believe events are more significant than digital advertising, email marketing and even content marketing, according to Bizzabo. So it’s no surprise that events are getting bigger every year. They’re […]

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