By legalizing hemp, the Farm Bill has created a legal source of CBD. The Farm Bill signed in December 2018 clears the way for CBD products to become legal nationwide – or, at least, that is the hope of marijuana industry advocates. If that is the way the situation unfolds, it would eliminate the ambiguity […]

Picture this phrase: ”You can do it if you have the permission”. What does it bring to your mind? Something that parents would say to their little child or something written in the law-book? Unfortunately it’s both. Because today such an absurd application is found regarding legislation of use of personal data. I don’t know […]

The past few years have seen a merging of the personal and professional in the Facebook founder’s annual goals, but the execution has a left a little to be desired amid increased company scrutiny. Every January, Facebook co-founder and CEO Mark Zuckerberg posts his annual resolution for the year. Based on this year’s promise, cracks […]

Who knew there were so many ways for people to cheat and steal? As an ecommerce seller, there are multiple responsibilities juggled between you and your team — sourcing product, quality control, customer service, SEO, HR. One of the tasks that is often overlooked, until it is too late and very costly, is fraud prevention. With the […]

So many companies make the same mistake when marketing to women. They don’t create a personal, emotional connection. It’s the biggest error a business can make, yet I see it happen over and over again. Instead, companies market aspiration. They tell how their products will help achieve unattainable standards when all women want is someone to […]

Sure, Facebook’s image isn’t great right now, but it’s still one of the biggest marketing tools you have at your disposal. Facebook has seen its fair share of ups and downs in the past year. From overestimating video view time to advertisers, to stirring up deep controversy over privacy breaches, the social media giant has fallen under […]

Taxes are just around the corner, including for cryptocurrency. Cryptocurrency is just like any other asset class when tax season comes around. Unfortunately, cryptocurrency taxes appear so complex that few people file them. Others see cryptocurrency as a means to move money illegally – which means avoiding cryptocurrency taxes entirely. As cryptocurrency becomes more mainstream […]

Users are increasingly leery of the information on social media. As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences. Consumer attention is scattered across various social platforms, not to mention apps and other online diversions. Brands that hope to capture consumers’ attention […]

This holiday season, delight your customers with a personalized message. Video is huge. I know this isn’t news, but I think we find it hard to grapple with how big it is becoming — and, hence, how important. To get a feeling for it, consider this: as of October 2018, Netflix is devouring 15 percent of all […]

Brilliant marketing skill is embedded in Apple’s DNA. Watch — isn’t a phone, it’s an additional accessory, the need to buy which for many people is not obvious. In how many times the value of Apple Watch for customers can be increased if somebody will say that this watch could save their life? The latest story at ABC News […]