By Laura Desmond Let me run you through a scenario that a lot of founders in the crypto space find themselves these days. You have spent countless hours and invested personal savings into a startup that is based on a tokenization model. If it gains traction, your startup could create a whole new marketplace for […]

By David Devils By applying these social strategies you can build a huge following with high levels of engagement. Many people want to share messages with the masses to gain exposure for their brand, product or service on social media. But, with over 60 billion messages shared each day on mobile platforms alone, most content gets lost […]

By Patrick Hall Nobody in the cannabis business likes federal prohibition but when it ends they will all find themselves in competition with global corporations that are already preparing to enter the market. The following is an unpopular opinion, but still true: Federal prohibition of cannabis gives businesses an advantage right now. State-by-state legalization certainly causes […]

By Burt Dixon It’s a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk. When it comes to brand safety, 75 percent of brands say they have experienced at least one brand-unsafe incident in the last year alone. It’s an especially staggering number when you consider the resources that […]

By Patrick Hall In 1987, a representative of Michael Jackson approached the modest Sycamore Valley ranch house and knocked on the door. The owner of the ranch was shocked by the visitor’s message. He told the homeowner that he represented someone who wanted to purchase the ranch at a substantial premium over its current fair market […]

By Laura Desmond Think the customer is always right? Entrepreneur Kelly Fitzsimmons says in these three cases, you want to listen to your gut, not your customers. Would you bring a new product to market if your current customers said they didn’t want it? Well, that is exactly what happened in 1992. The product? Voicemail. […]

By Burt Dixon College business programs are well positioned to prepare students for careers in cannabis but are hampered because marijuana remains federally illegal. It seems without a doubt, the cannabis industry will experience tremendous growth in the coming years, with one analyst estimating that legal marijuana sales in the US could reach $47 billion within the […]

By Patrick Hall Often I’ll hear from people, especially on Twitter, who try to pitch me on their product in a roundabout way — asking questions and making small talk before finally revealing they just want to sell me something. First they ask what product I’m using for X, and I do my best to answer because I […]

By David Devils Five years ago ICOs were an unknown method of fundraising. Back then, two projects raised $800,000. Now ICOs have become a workable alternative to VCs, hedge funds and angel investments, and many blockchain startups choose it. The number of funds attracted via ICO has grown rapidly, so has regulator attention and investor […]

By Burt Dixon Security token offerings help you to avoid the potential fraud of an ICO, and let you utilize a crowdfunding platform to raise cryptocurrency. There’s nothing worse than running out of capital when you’re trying to get your business off the ground. If you’re an entrepreneur who’s tapped all your relatives for money, and […]