Is your digital content driving interest and engagement or leaving the audience unimpressed? An Intel study found that digital communications capture 400 percent more views than static signage. But not all digital content is created equal. There are myriad of digital communications strategies and as technology advances, so do the capabilities of content. Less than […]

The world’s third-largest cryptocurrency is about to get a makeover, at least if one supporter gets his way. Earlier this week, Alexavier Guzman unveiled XRP Symbol, an open-source quest to find a new logo for XRP — and assign it a Unicode-compliant currency sign. Guzman explained in a Forbes op-ed that he was prompted to start […]

By Alex Mardikian The advantages of digital signage are apparent, but how does a business ensure that these benefits translate into a reality when they implement DOOH? Digital signage adoption is on the upswing. Businesses are studying the benefits of going the digital way for marketing and communicating with an audience. The digital signage market […]

The cryptocurrency market has continued to fall over the past 24 hours, after seeing a decline of more than $40 billion on May 11. The bitcoin price fell to $8,250 while the majority of tokens recorded losses in the 20 percent range. UPbit + Mt. Gox On May 11, CCN reported that UPbit, South Korea’s biggest cryptocurrency […]

Various blockchain and cryptocurrency companies are looking to revolutionize the way in which people trade. Right now, trades occur through centralized platforms, which bring a lot of risks and problems to the table. TradeConnect is a venture designed to shake things up in the years to come. THE TRADECONNECT CONCEPT Competition in the financial industry often […]

By Scott Brown Employee engagement in this day and age of constant information barrages and short attention spans can be the difference between retaining worthy employees, reducing churn, boosting employee efficiency, and enabling a feel-good atmosphere at the work place. Engagement implies a meaningful interaction. Let us take a look at how digital signage or […]

The cryptocurrency market has rebounded over the past 24 hours, as the bitcoin price rose by around 3 percent and other major cryptocurrencies such as Ethereum and Bitcoin Cash recorded gains in the 3 to 8 percent range. Bitcoin and Ethereum Since bitcoin’s failed test of the $10,000 support level and the scheduled SEC hearing on Ethereum on […]

The SEC is scrutinizing Ether, second only to bitcoin in value, to determine if it should be considered a security; the decision could affect other digital currencies launched through initial coin offerings. The second most valuable cryptocurrency behind bitcoin, Ethereum, is under regulatory scrutiny by the Securities and Exchange Commission (SEC), which is considering whether it should be classified […]

By Alex Mardikian Measuring return on objective (ROO) is essential for digital marketing campaigns. For this the desired objectives and expected results need to be documented and understood. The objectives have to be measurable. The main objectives can be determined by talking with parties that will be directly affected by the installation. For example, in […]

The so-called dotcom era that lasted from 1997 to 2001 was an epic period for tech industry hype. It was a veritable Wild West for tech-oriented businesses, where it sometimes seemed like investor money all but grew on trees for the many start-up firms that popped up almost daily. Investors poured money into projects that had only […]