By Alex Mardikian Getting a digital signage network to work means that you need to have three things in order – hardware, software, and content. Let us take a look at the chief software considerations for a smoothly functioning digital signage network. 1. The software should be able to handle all the common media formats. […]

Venezuela is reportedly looking to launch a central bank for cryptocurrencies, as the country’s National Constituent Assembly is preparing to reform the Venezuelan Constitution to include it, along with a court above its Supreme Court. According to Reuters, information on the development was provided by Hermann Escarrá, which the outlet describes as “one of the most […]

By Alex Mardikian Programmatic DOOH simply means purchasing DOOH ad inventories through computer programs. Basically, the system is automated. Programmatic buying is efficient. Conventional purchase of DOOH ads involves regular communication between an advertiser and network owner to decide the pricing, placement, audience targeting, and duration of the ads. Once these factors have been decided, […]

By Gulaiym Agbal Relevance is of great importance in marketing and advertising. The value of an ad increases manifold if it can be served at the right time when the consumer’s need for information is the greatest. Digital Out-of-Home DOOH campaigns deliver excellent results when executed using location targeting. Displaying targeted content depending upon the […]

By Alex Mardikian Digital signage is evolving fast. Not so long back it was a nice accessory to a retailer’s other marketing tools, but today it is an essential part of any well-rounded marketing strategy. 4 out of 10 retailers are already using digital signage. DOOH has come of age. The value proposition of DOOH […]

By Alex Mardikian Altcoin is the shortened form of Bitcoin Alternative and is the collective term for other digital currencies other than Bitcoin. Each altcoin contributes to making the decentralized digital currency system more robust by trying to improve upon chosen aspects, such as speed of transactions, number of simultaneous transactions, distribution technology, hashing, mining […]

By Gulaiym Agbal Digital signage is a technology whose time has come, and it is fast replacing traditional OOH. In fact, DOOH has infused new life into an industry struggling from extreme levels of maturity across the globe, and consequent audience fatigue. Businesses interested in digital signage would do well to learn about the fascinating […]

By Milena Miller Sporting venues have been using displays for a while now, to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined […]

By Dave Nixon Readers of Digital Signage Today kicked off the summer by reading stories on smart cities, corporate communication and how to measure digital signage ROI. One top story last month tackled how smart cities are helping deliver improved quality of life for residents. For example, smart cities are using tools such as kiosks, digital […]

By Dave Nixon Interactive whiteboards — a technology that allows files to be projected onto a screen where they can be moved around and annotated by multiple users — has expanded to more use cases in recent years, and could even be used with kiosks, according to some observers. Interactive whiteboards are used for collaborative planning by businesses and […]