By  T  Rakitskiy Nowadays it’s hard to impress or even surprise with an interface animation. It shows interactions between screens, explains how to use the application or simply directs a user’s attention. While exploring the articles about animation, I found out that almost all of them describe only specific use cases or general facts about […]

By Alisa Moon Ways to evoke emotion through microinteractions. Experience design beyond the interface Let’s rewind back to evolutionary biology — humans developed systems through evolution that determine when something in the environment is not “right” to protect against predators. In order to evaluate experiences, the subconscious processes an environment to create a baseline model of expectation, […]