Marketers experimenting with influencer marketing are finding it difficult to move beyond the experimental stage, according to a new report by Traackr, the influencer relationship management platform. Although more companies have pushed their influencer marketing toward tactical programmes in 2018 (47%, up from 28% in 2017), there’s still a clear lack of more advanced programmes. “This ‘tactical trap’ […]

By Laura Desmond On bone saws, Khashoggi, and foreign policy Editor’s Note: No Mercy/No Malice is a column from Professor Scott Galloway, where he shares various reflections on business, tech, and life each week. Feelings are biochemical mechanisms that all mammals and birds use in order to quickly calculate probabilities of survival and reproduction. Feelings […]

Being ‘authentic’ is not just a nice idea, but something that has a massive effect on your health, mental state and even longevity. As well as that, developing a strong sense of your own authentic brand unleashes you onto the world in a wonderful new way. That is, if you do it right. It has […]