Tag: Brand Marketing

  • Grow Brand Value While Accelerating Revenue Growth

    by

    Three ways to expand the licensing value of your brand. Brands have become an essential component in how consumers purchase, perceive and learn about products and services. This means that increasing brand licensing value is critical to any brand’s successful progression. Fortunately, there are three proven ways that will set you on the path to […]

    more
  • The 7 Types of Ecommerce Fraud Schemes You Should Know About

    by

    Who knew there were so many ways for people to cheat and steal? As an ecommerce seller, there are multiple responsibilities juggled between you and your team — sourcing product, quality control, customer service, SEO, HR. One of the tasks that is often overlooked, until it is too late and very costly, is fraud prevention. With the […]

    more
  • Top 5 Trending Words Spotted At Web Summit 2018

    by

    By Alisa Dereza Purpose – “If you have a purpose, everything comes easier.” → Nico Rosberg, the 2016 Formula One champion and tech investor, and Stephen Kaufer, the CEO of TripAdvisor – “Any idea needs to have an impact” → Olivier Robert-Murphy, Global Head of New Business, Universal Music Group – “Having purpose for the brand is important for customers […]

    more