The shift from brands and advertising to pipes and subscriptions is inevitable — and well underway. Want proof? Look to Disney. Terms like ‘Disneyflix’ and ‘Apple Prime’ essentially describe how the most powerful global brand owners are coming to terms with the new rules of engagement. This is not just another story of new versus old, it’s a fundamental shift in the […]

You’re asking the wrong question. Content creation isn’t about coming up with one brilliant idea. This is what very few people understand about winning the content creation game. You’re a designer. You’re a photographer. You’re a writer. You’re a columnist. You’re a creative agency. You’re creating content for your clients. Guess what — you’re all doing it wrong. […]