NILES –The different type of music enjoyed by presidents and their wives at the White House has changed over the years from single piano performances to large lawn concerts. “Music in the White House” was spotlighted at a recent program at the McKinley Memorial Library by Christopher Kenney, director of education from the William McKinley Presidential […]

What Apple, Samsung, and Starbucks learned from Pepsi. The year was 1957, and Pepsi — like many of the youth at that time — was dealing with an identity crisis. Despite efforts from marketers, Pepsi was being outsold by its biggest competitor and perpetual market leader — Coke — by a factor just shy of six to one, even as it was selling at […]

The shift from brands and advertising to pipes and subscriptions is inevitable — and well underway. Want proof? Look to Disney. Terms like ‘Disneyflix’ and ‘Apple Prime’ essentially describe how the most powerful global brand owners are coming to terms with the new rules of engagement. This is not just another story of new versus old, it’s a fundamental shift in the […]

By Alan Hemp How to stop wasting time and money on useless content. Most startups are creating content, but chances are that it’s costing more money than it’s worth. The biggest reason? Lack of strategy and reliance on guesswork. Working as a Content Strategist for startups and enterprises, I’ve seen first hand the types of problems that bad […]

ANKARA  – Tayyip Erdogan was sworn in again as Turkey’s president on Monday, assuming sweeping powers he won in a referendum last year and sealed in a hard-fought re-election victory two weeks ago. Erdogan, who has dominated Turkish politics for 15 years, says the powerful new executive presidency is vital to drive economic growth, ensure […]

A wild banana that may hold the key to protecting the world’s edible banana crop has been put on the extinction list. It is found only in Madagascar, where there are just five mature trees left in the wild. Scientists say the plant needs to be conserved, as it may hold the secret to keeping […]

By Gulaiym Agbal Implementing digital signage over multiple locations requires careful planning. You have to get it right the first time, and there’s no reason why you cannot. Each site may present a unique challenge. You have to foresee the challenges and be prepared because if you’re not, the costs will overshoot the budget because […]

The tennis player on feeling lonely at the top, shaking off ‘Baby Fed’ and eating burgers Sleep I’m a very good sleeper, especially during a tournament; I usually get eight hours a night, even before a big match. I can fall sleep anywhere; all I need is the curtains closed and the pillow I’ve been […]

On 27 January 1991, Whitney Houston stood on a small stage in Tampa, Florida, waiting for her cue. It was early evening. The pop superstar was wearing a baggy white tracksuit with a red stripe, a pair of Nike sneakers and a white headband. The outfit was the epitome of 1980s exercise-video chic. In front […]

You can expect this trend to continue. In fact, in a study by Tomoson, influencer marketing was rated as the fastest-growing online customer-acquisition channel, beating organic search, paid search, and email marketing. 59% of marketers plan to increase their influencer marketing budgets over the next 12 months. But even as influencer marketing enters the mainstream, and more […]