Influencer marketing has long been a popular technique among marketers. It’s been an effective way to engage with customers in an authentic, non-intrusive manner. As more brands get involved in the practice, platforms are evolving to accommodate for the increase in brand-influencer collaborations. Today, 49% of people feel as if some restrictions should be placed on the […]

Marketers experimenting with influencer marketing are finding it difficult to move beyond the experimental stage, according to a new report by Traackr, the influencer relationship management platform. Although more companies have pushed their influencer marketing toward tactical programmes in 2018 (47%, up from 28% in 2017), there’s still a clear lack of more advanced programmes. “This ‘tactical trap’ […]