Tag: Marketing

  • Oil, Gas Leaders Warn Trump he Risks Harming the Industry

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    Oil and gas executives, worried new steel tariffs will crimp their business and that Donald Trump will pull the U.S. out of the North American Free Trade Agreement, delivered those concerns directly to the president. The executives from major oil companies, including ExxonMobil Corp. and Royal Dutch Shell Plc, met with Trump at 2:30 p.m. […]

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  • Asian shares on defensive as new political worries sour mood

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    By Hideyuki Sano TOKYO (Reuters) – Asian stocks were on the defensive on Friday as worries over the U.S. investigation into the Trump Organization tested investor nerves, already frayed by fears U.S. tariffs could hurt the global economy and trigger a trade war. MSCI’s broadest index of Asia-Pacific shares outside Japan <.miapj0000pus> slipped 0.2 percent […]

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  • Why Tesla Stock Tumbled 4.5% Today

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    What happened Shares of electric automaker Tesla (NASDAQ:TSLA) dropped as much as 5% in Wednesday trading before retracing to close the day down “only” 4.5%. Multiple stories broke today affecting the stock, including: A report from Bloomberg confirming that Susan Repo, Tesla’s corporate treasurer and vice president of finance, has left the company — this […]

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  • Dollar falls, but Wall Street shrugs off Trump ouster of Tillerson

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    NEW YORK (Reuters) – U.S. President Donald Trump’s high-profile ouster of Secretary of State Rex Tillerson sent the U.S. dollar down slightly on Tuesday, with crude oil falling after an initial jump. Trump gave Tillerson the boot on Tuesday after a series of public rifts over policy on North Korea, Russia and Iran, and replaced […]

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  • Qualcomm Boosts Dividend, Netflix Stock Soars, and More

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    Netflix stock soars As if Netflix stock wasn’t already rising rapidly enough since it reported better-than-expected fourth-quarter resultsOpens a New Window., the stock has been on a tear this week, rising about 10%. This puts Netflix stock up 136% in the past 12 months and 72% year to date. The run-up comes on the heels of […]

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  • Forex: Resilient Indian rupee ends steady amid easing trade-war worries

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    Indian Rupee showed much resilience and managed to stand on a strong foot against the dollar despite a massive sell-off in local bourses Reversing its two-straight weeks of downtrend, the rupee ended virtually stable at 65.17 against the US dollar in a highly volatile trade even as uncertainty over U.S. President Donald Trump’s proposed tariffs dominated […]

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  • Big Tesla Shareholders Back Musk’s $2.6 Billion Pay Package

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    Two of Tesla Inc.’s largest shareholders are supporting a plan to award Elon Musk a compensation package valued at $2.6 billion, a show of confidence in the electric-car maker’s bid to keep its visionary CEO around for the long haul. Baillie Gifford & Co. and T. Rowe Price Group Inc., which combined own about 14 percent of Tesla […]

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  • 6 Digital Marketing Trends to Raise Your Brand Awareness

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    Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point won’t get you to where you want to be, and your job as an entrepreneur is to keep up with this change. Related: 4 […]

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  • What Works When You’re Marketing on Lots of Channels

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    Calculating attribution is hard. The above makes it sound like marketing attribution is a relatively straight forward thing to calculate. It could be if the customer only visited one channel, but what happens when they concurrently visit multiple channels? The calculation becomes much harder. Let’s say a customer receives a catalog in the mail, goes to […]

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  • Strategic Narrative In Marketing Gains Traction

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    It’s no secret that a person who talks endlessly about themselves is a bore. For years, businesses have been guilty of this “look at me” approach when it comes to positioning and messaging. Mission statements, inward value manifestos and the overuse of self-serving superlatives result in a dead end of unfocused and uninspiring brand messaging. […]

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