Tag: MediaKix

  • Influencer marketing – it’s effective, but quality of influencers and measurement are key concerns

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    By Laura Desmond The majority (80%) of marketers consider influencer marketing effective and 89% even find ROI from influencer campaigns comparable or better than other channels, according to new research from MediaKix. The survey among 162 participants found that just 5% consider influencer marketing to be ineffective. Another 71% consider the quality of the customers […]

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