How do you measure success for your company? There are many answers to this question and probably every company will have its own one based on its mission and goals. For instance one company may correlate success to the profit it generates or the number of satisfied customers or the number of fulfiled orders. One […]

You can expect this trend to continue. In fact, in a study by Tomoson, influencer marketing was rated as the fastest-growing online customer-acquisition channel, beating organic search, paid search, and email marketing. 59% of marketers plan to increase their influencer marketing budgets over the next 12 months. But even as influencer marketing enters the mainstream, and more […]