It’s fair to say we’ve evolved significantly from our 18th century ancestors, in every possible area of our lives, but when it comes to influencer marketing…? Well it turns out Wedgewood and the Royals were playing our game long before social media came into the fore. Luckily, we’ve amassed a wealth of experience and knowledge about […]

By Alex Mardikian There are more than 3 billion people on social media. Integrating digital signage and social media makes excellent business sense. Doing so allows you to bridge the gap between online and offline marketing and communicate with an audience that is offline one moment and online the other. You give them the choice […]

To build — and keep — an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity. Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media? — Chris G., Minnesota Before consulting, I made […]

CMOs need to possess a wide range of skill sets in order to be effective. Okay, that ends the ridiculously-obvious portion of our show. The fact is it’s no longer enough to be a Madison Avenue creative thinker who doesn’t know the ins and outs of social media, or understand the power of high-converting digital […]