Tag: Weight

  • Why Weight Watchers’ Name Change Will Fail, But Dunkin’s Won’t

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    Weight Watchers is repeating a classic psychological blunder. Weight Watchers recently announced that it plans to change the name of the companyto “WW.” The reasoning was that it wants to offer more diverse services, such as wellness support, instead of simply weight loss. The name change was launched with widespread PR and a multifaceted marketing campaign. It is […]

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