Category: Marketing

  • Big Tesla Shareholders Back Musk’s $2.6 Billion Pay Package

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    Two of Tesla Inc.’s largest shareholders are supporting a plan to award Elon Musk a compensation package valued at $2.6 billion, a show of confidence in the electric-car maker’s bid to keep its visionary CEO around for the long haul. Baillie Gifford & Co. and T. Rowe Price Group Inc., which combined own about 14 percent of Tesla […]

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  • Asian Markets Mixed Amid Cautious Trades

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    Asian stock markets are mixed on Wednesday amid cautious trades following news that White House chief     economic adviser Gary Cohn, an advocate for free trade, has resigned from the Trump administration. Cohn’s resignation stoked fears that Trump will go ahead with his plan to impose tariffs and risk a trade war. It also overshadowed easing […]

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  • 6 Digital Marketing Trends to Raise Your Brand Awareness

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    Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point won’t get you to where you want to be, and your job as an entrepreneur is to keep up with this change. Related: 4 […]

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  • Marketing Options Shouldn’t Overwhelm You

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    The stock increased 1.07% or $0.91 during the last trading session, reaching $86.28. During the same quarter in the previous year, the firm posted $1.97 earnings per share. Yandex N.V. (NASDAQ:YNDX) has risen 50.13% since March 3, 2017 and is uptrending. It has underperformed by 8.43% the S&P500. Rnc Capital Management Llc decreased its stake […]

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  • What Works When You’re Marketing on Lots of Channels

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    Calculating attribution is hard. The above makes it sound like marketing attribution is a relatively straight forward thing to calculate. It could be if the customer only visited one channel, but what happens when they concurrently visit multiple channels? The calculation becomes much harder. Let’s say a customer receives a catalog in the mail, goes to […]

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  • Strategic Narrative In Marketing Gains Traction

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    It’s no secret that a person who talks endlessly about themselves is a bore. For years, businesses have been guilty of this “look at me” approach when it comes to positioning and messaging. Mission statements, inward value manifestos and the overuse of self-serving superlatives result in a dead end of unfocused and uninspiring brand messaging. […]

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  • Last Two Days Rough For Stocks. Still Not as Bad as February.

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    It’s testament to how rough stocks had it in February that the last two days, a stretch that would’ve qualified as the worst selloff in all of 2017, barely shows up in a monthly graph. Not that it wasn’t painful. The S&P 500 Index slid 2.4 percent over Tuesday and Wednesday to cap the biggest […]

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  • How Marketers Can Adapt to the New Facebook Algorithm

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    Following Mark Zuckerberg’s personal post on Facebook’s recent newsfeed changes, the social network’s share price fell as much as 6.1 percent. With Facebook’s key advertising space for brands reverting back to its original purpose (actual, personal news from friends and family), the brand marketers who have relied on in-feed advertising to drive traffic and revenue […]

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  • How to Level up Your Marketing Team On a Budget

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    As the barriers to opening a business fall, competition increases. We see evidence of this trend every day in new articles worrying over everything from the competitive threat posed by Chinese companies, to the need to invest in culture to maintain competitive advantage. Related: 15 Free Online Learning Sites Every Entrepreneur Should Visit We even […]

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  • Customer Reviews Improve Location Marketing

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    Recently, industry analyst Brian Solis wrote a column that speaks volumes about the importance of customer reviews in a business’s location marketing strategy. In “Empowered Consumers Are Searching for the Best and Worst Brands Before They Buy,” he noted that: According to Google, mobile searches that include “best” have grown by more than 80 percent […]

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