LONDON–(BUSINESS WIRE)–Technavio market research analyst forecast a CAGR of close to 17% for the global digital marketing software (DMS) market for the period 2018-2022, in their latest report. The report segments the global digital marketing software market by deployment (cloud-based model and on-premises model) and by geography (the Americas, EMEA, and APAC). It provides a detailed illustration of the major factors influencing […]

Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels. One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy. With a lot of real-time data and the ability to accurately attribute […]

For business owners, established content marketers and new-to-marketing marketers, it is always important to update, improve and beef up your content marketing plan. After all, content is one of the most effective tools in a marketer’s bag. Content is a great way to educate the marketplace and identify those who are most interested in your […]

Voice is the new OS! AI is going to transform everything in business, including marketing! Customer experiences will never be the same thanks to augmented reality! Data is the new oil! I’m sure you’ve heard statements like these recently, and probably at an accelerating pace. The business world, including marketing, has become obsessed with all manner of new technologies, most of which […]

High-touch, multichannel engagement is within every brand’s reach, but it requires putting AI in the driver’s seat. Want to learn what’s truth, what’s fiction — and most importantly, how to even start applying AI powered marketing for notable returns? Don’t miss this VB Live event featuring Rusty Warner, Principal Analyst at Forrester Research. Access this […]

Madison Square Garden. Wembley Stadium. The Astrodome. The Rose Bowl. Dodger Stadium. These famous arenas are nearly as iconic as the teams that play in them. Sports fans and non-sports fans recognize these arenas either for sports or as a concert venue. They have become their own brands. Now, many of these arenas are also taking the […]

Blue Apron Holdings Inc (APRN.N) said on Tuesday it could break even on a key measure of profitability earlier than Wall Street analysts had expected, fueling a brief surge in the meal-kit maker’s shares. Chief Executive Brad Dickerson said adjusted earnings before interest, tax, depreciation and amortization could turn positive as soon as the fourth […]

Marketing experts will give you any number of reasons why marketing efforts fail. Blame will be placed on the tracking, the offer, the copy, the follow-up process, the sales process or even the product being sold. In our early marketing experience at Ximble, the main culprit was actually a lot more strategic, and it went down to […]

It’s been quite a while in coming, but Microsoft’s Dynamics 365 for Marketing service finally is available in public preview. Dynamics 365 for Marketing is Microsoft’s marketing module aimed at small-to-midsize businesses. (Microsoft advises enterprise customers using Dynamics to go with Adobe’s Marketing Cloud instead.) Dynamics 365 for Marketing also is meant to be the replacement for Microsoft’s Dynamics […]

The Super Bowl has been called “The Marketer’s Holiday” for good reason. At $5 million for a 30-second spot, it’s one of the highest-grossing media events in the world. And with all the hype around previews before The Big Game, it’s become a frenzy to follow all the activity of the big brands before and […]