Digital signage, online ordering and loyalty apps have each helped to transform the restaurant vertical in different ways. During a panel entitled, “I’ll take digital to go,” at the Restaurant Franchising and Innovation Summit, four restaurant execs addressed the changes they’ve seen in their operations. Speakers included: Jodie Conrad, vice president of marketing, Fazoli’s. Jacqueline O’Reilly, senior […]

If you regularly follow financial news, you might have heard of bitcoin — the decentralized virtual currency that soared in value beyond $10,000 in November 2017. You might have also heard about the blockchain, the decentralized ledger behind bitcoin and other virtual currencies. The blockchain isn’t just for bitcoin, however. It is also being used in industries ranging from retailers to […]

Is your digital content driving interest and engagement or leaving the audience unimpressed? An Intel study found that digital communications capture 400 percent more views than static signage. But not all digital content is created equal. There are myriad of digital communications strategies and as technology advances, so do the capabilities of content. Less than […]

Duluth, GA – April 30, 2018– Steve Latham, founder and chief executive officer of Banyan Hills Technologies, an Internet of Things company, will speak at FinTech South. Speaking on a panel on May 8, 2018 from 1:40 p.m – 2:30 p.m., Latham will share insights on the topic of Enabling Secure Commerce for the Internet […]

The IT subsidiary of electronics giant LG has launched its enterprise blockchain platform that can be applied in a number of sectors including finance and manufacturing. Dubbed ‘Monachain’ by LG CNS, the in-house enterprise blockchain platform will reportedly focus its applicability in digital authentication, digital supply chain management, and digital currency, according to a Korea Times report. […]

Getting the balance right is crucial when choosing digital signage screens. You want value for money, combined with reliability and screens that are fit for purpose. The question is, how do you strike the right balance? This quick-fire tutorial explains some of the basics of digital signage screens. Screen resolution Screen resolution is the subject […]

By Alex Mardikian The advantages of digital signage are apparent, but how does a business ensure that these benefits translate into a reality when they implement DOOH? Digital signage adoption is on the upswing. Businesses are studying the benefits of going the digital way for marketing and communicating with an audience. The digital signage market […]

By Scott Brown Employee engagement in this day and age of constant information barrages and short attention spans can be the difference between retaining worthy employees, reducing churn, boosting employee efficiency, and enabling a feel-good atmosphere at the work place. Engagement implies a meaningful interaction. Let us take a look at how digital signage or […]

By Alex Mardikian Measuring return on objective (ROO) is essential for digital marketing campaigns. For this the desired objectives and expected results need to be documented and understood. The objectives have to be measurable. The main objectives can be determined by talking with parties that will be directly affected by the installation. For example, in […]

By Scott Brown Out of home advertising has always been a great tool for reaching out an audience that is away from radio, television, and magazines. People that are traveling are the prime targets of this form of advertising. Digital out of home is the digitized version of the same and aims to reach out […]