Amazon ad business projected to grow 50% this year
Amazon has been busy ramping up its advertising efforts over the last two years. Now, the company’s US ad business is projected to grow over 50% in 2019, reaching 8.8% of the digital advertising market according to an eMarketer forecast shared with Marketing Dive. For 2020, Amazon is projected to increase its digital ad market […]more
Google Ad Reveals Search Giant’s Feelings On Bitcoin And Crypto
Google’s past relationship with bitcoin and cryptocurrency has been fraught, to say the least — last month the search giant partially rolled back its ban on advertisements for cryptocurrencies, allowing regulated cryptocurrency exchanges to buy ads in the U.S. and Japan. The move was widely put down to regulators’ progress in reining in the “wild west” […]more
Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn.
Taking a big risk sometimes leads to a big reward. If we could go back to just a few days after Nike aired its Colin Kaepernick ad, we’d likely find the execs at Nike in their corner offices biting their nails as they anxiously saw their stock drop. Meanwhile, in the advertising offices, we’d run across the worried faces […]more