By Laura Desmond The late comedian Bill Hicks famously ripped into marketers, telling them: “There’s no rationalisation for what you do and you are Satan’s little helpers. Okay — kill yourself.” In the wake of scam projects and overzealous ICOs, the disdain Hicks showed for marketing reverberates around the crypto space, but marketing itself is not intrinsically evil; […]

Historically, smaller scrappier armies heavily outnumbered by larger foes would use their speed and agility to excel at a military strategy called Guerrilla warfare — a hit-and-run approach to war used to pick apart gargantuan (but slower-moving) armies. Think of the small nerd in grade school getting bullied by a group of teenage boys that are quite […]

By Milena Miller This is part two of a series on audience engagement with digital signage. The best-planned campaign can be ruined by poor design. Good content means attractive, clear messages that grab attention, are easily understood and motivate people to do something, such as making them linger. Make them linger Remember — this is […]

By  Laura Desmond In the movies, every hero needs a partner to help them fight crime. It’s no different in real life! But rather than calling upon a single costumed crusader, law enforcement and government officials increasingly depend on digital communications, especially digital signage. Digital display technology helps distribute updates, alerts, and critical information to the […]

Augmented and virtual reality are hot topics right now, especially in the advertising and marketing worlds. However, it isn’t always clear to everyone how it can be used to better our lives. It will definitely affect the trajectory of how we use technology, but exactly how is still uncertain to a lot of people. So, we asked […]

Market research company eMarketer estimates the company will pull in $4.61 billion in U.S. digital ad revenue this year. It makes up about 4.15 percent of the U.S. digital ad market, per eMarketer. Amazon is taking a larger chunk of the U.S. digital ad business than expected this year, according to market research firm eMarketer. EMarketer […]

By Laura Desmond Major U.S.-based content delivery network (CDN) CloudFlare has introduced a new decentralizedcontent gateway via its InterPlanetary File System (IPFS), the firm announced in a blog postSeptember 17. The announcement was made during Cloudflare Crypto Week, a week devoted to the adoption of new cryptography-powered technologies. Cloudflare’s IPFS Gateway is the first product to be released as a part […]

By Alex Mardikian Digital Signage is versatile. If you wish to create an impression on visitors to your property, then install digital signage in the lobby. As we shall see, you can accomplish multiple objective by doing this. With time, you will save money and also convey messages easily as compared to regular, analog signage […]

When you are out on a road trip, is McDonald’s your first choice? I only go to McDonald’s if it’s the only choice available. My main reasons for this mindset are the low quality food, poor service and long wait times. McDonald’s recently tried to turn all this around with a massive digital signage and kiosk […]

By Adrian McDermott If you are considering digital signage for your retail business, then that’s a wise decision. DOOH is helping businesses across industries to achieve marketing and sales objectives. Banks, retailers, restaurant, museums, arenas, colleges, bus stops, and other areas are reaping the benefits of systematically planned digital signage projects. By 2022, the digital […]