Tag: Leadership

  • I Don’t Believe in Climate Change

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    I was driving to work this morning with Cindy in the passenger seat next to me. I don’t know who she was referring to when she said, “it annoys me that he doesn’t believe in climate change.” I found myself responding, “I don’t believe in climate change either.” Then I stopped to consider whether that’s […]

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  • Navigating currents

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    Growing up near the ocean I learned very quickly about the danger of currents. There were tidal currents that came daily in and out of the bay. You didn’t want to be in the water near the mouth of the bay when this was taking place. Where the waves were breaking you could find water […]

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  • Stop Scapegoating Technology and Focus on Content for Your Ads and Marketing

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    There’s no reason to be afraid of new technology, as long as you’re committed to great content and innovative storytelling. A few weeks ago, an old memory popped into my head. Suddenly thrust back into the mid-1980s, I saw myself in my childhood home, unboxing my family’s IBM PC Juniorcomputer. I remember feeling awe-struck by the […]

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  • Find a place for your stuff

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    And that place might be social media Much like the late comedian George Carlin, Gene Petrov wanted “a place for my stuff.” For Petrov, that locale was online. “I found my place on social media and you can too,” he said. Petrov taught himself social media and marketing. Now he runs his namesake Gene Petrov Leadership and Marketing Consulting. […]

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  • Cybersecurity Companies Will Soon Have Millions of Jobs They Can’t Fill. Here’s the Tactic They’re Using to Close the Talent Gap

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    By Millena Miller Cybersecurity is the latest of the non-traditional industries turning to apprenticeships to recruit talent While many employers now are grappling with the tight job market and historically low unemployment rate, one industry in particular is facing a severe hiring shortage. Cybersecurity companies have struggled to find enough good, qualified hires for decades and the situation is only getting […]

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  • Small Business Leaders: Should You Be Addressing the Issues That Matter?

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    The idea of sustainability in business is becoming less of a political issue and more of a basic standard of good business practice. With an increasing number of the world’s top companies publishing sustainability commitments and producing sustainability reports, small business owners are feeling empowered to take a stand on protecting our economic, social and […]

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  • How to be Strategic

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    So you might have heard that the more you progress in your career, the more “strategic” you should aim to be. WTF does that mean? Here is what I used to think “being strategic” meant: Setting metric goals. “Thinking outside the box” to come up with new ideas. Working harder and motivating others to work […]

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  • The Steve Jobs Equation for Tough Leadership

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    What the iconic founder taught us about pushing people to perform when it counts. Close your eyes and think of the most iconic founder in recent memory. We’re willing to bet that an image of Steve Jobs floats through your mind. That’s no surprise. Jobs, though he’s no longer with us, remains the quintessential role model for […]

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