By Gulaiym Agbal Determining the size of a digital playlist can be tricky. The quality of the content displayed and its appeal for the targeted audience are attributes that depend, to a large extent, on the quality of data supplied. You don’t want to begin setting up a data playlist from scratch, without any data. […]

It’s fair to say we’ve evolved significantly from our 18th century ancestors, in every possible area of our lives, but when it comes to influencer marketing…? Well it turns out Wedgewood and the Royals were playing our game long before social media came into the fore. Luckily, we’ve amassed a wealth of experience and knowledge about […]

Facebook has launched a new set of tools to help marketers create mobile-ready video ads on its platform and Instagram, which include the ability to add motion to images and brand logos for simple animations. Announcing the update on a blog post yesterday, the social media platform cited its findings that mobile-first creative has a […]

Reportedly, the changes will be most pronounced on iOS. Based on Google Chrome enterprise release notes, The Verge reported that Google’s browser will get a “new design across all operating systems.” That will bring material design aesthetics to all platforms. The design changes reportedly will be most pronounced on iOS, where navigation controls will be moved […]

President Donald Trump said “everybody would be very poor” and questioned how he could be impeached when he’s made strides improving economic conditions in an interview aired Thursday. “If I ever got impeached, I think the market would crash, I think everybody would be very poor,” Trump said in response to a question from Fox […]

NEW YORK/WASHINGTON – U.S. President Donald Trump on Friday said meetings with corporate executives had prompted him to ask the U.S. Securities and Exchange Commission (SEC) to study letting public companies file financial reports every six months instead of every quarter. Half-yearly reporting would mark a huge change in U.S. disclosure requirements and put it […]

Let’s face it, you’re selling what everyone else is selling. Content strategy is how you persuade people to buy from you. Content is not just using words on your web page and throwing up keywords in a half-assed manner to trick search engines. Yes, while it’s important to have an on-point SEO strategy, which we’ll discuss […]

What the iconic founder taught us about pushing people to perform when it counts. Close your eyes and think of the most iconic founder in recent memory. We’re willing to bet that an image of Steve Jobs floats through your mind. That’s no surprise. Jobs, though he’s no longer with us, remains the quintessential role model for […]

PepsiCo Inc has appointed Ramon Laguarta to take over as chief executive from Indra Nooyi, handing the reins to a veteran who led the company’s fast-growing emerging markets business. Laguarta, who starts on Oct. 3, will be tasked with managing the company’s response as consumer tastes move away from sugary drinks. Nooyi, 62, is stepping […]

The government of the Telangana, a southern Indian state, is partnering with a major IT firm to establish a district exclusive to blockchain startups in the state’s capital city. The Telangana State Information Technology, Electronics and Communication Department (ITE&C) has inked a memorandum of understanding (MoU) with multinational IT services giant Tech Mahindra to establish […]