Three ways to expand the licensing value of your brand. Brands have become an essential component in how consumers purchase, perceive and learn about products and services. This means that increasing brand licensing value is critical to any brand’s successful progression. Fortunately, there are three proven ways that will set you on the path to […]

Did you know that 68% of lost customers never go back to the same provider again? The same Accenture study also found that 80% of these customers felt that their provider could have done something to prevent them from leaving. Lost customers can have multiple negative impacts on your business. For one, it takes a lot more time […]

By legalizing hemp, the Farm Bill has created a legal source of CBD. The Farm Bill signed in December 2018 clears the way for CBD products to become legal nationwide – or, at least, that is the hope of marijuana industry advocates. If that is the way the situation unfolds, it would eliminate the ambiguity […]

Picture this phrase: ”You can do it if you have the permission”. What does it bring to your mind? Something that parents would say to their little child or something written in the law-book? Unfortunately it’s both. Because today such an absurd application is found regarding legislation of use of personal data. I don’t know […]

The past few years have seen a merging of the personal and professional in the Facebook founder’s annual goals, but the execution has a left a little to be desired amid increased company scrutiny. Every January, Facebook co-founder and CEO Mark Zuckerberg posts his annual resolution for the year. Based on this year’s promise, cracks […]

Who knew there were so many ways for people to cheat and steal? As an ecommerce seller, there are multiple responsibilities juggled between you and your team — sourcing product, quality control, customer service, SEO, HR. One of the tasks that is often overlooked, until it is too late and very costly, is fraud prevention. With the […]

So many companies make the same mistake when marketing to women. They don’t create a personal, emotional connection. It’s the biggest error a business can make, yet I see it happen over and over again. Instead, companies market aspiration. They tell how their products will help achieve unattainable standards when all women want is someone to […]

Sure, Facebook’s image isn’t great right now, but it’s still one of the biggest marketing tools you have at your disposal. Facebook has seen its fair share of ups and downs in the past year. From overestimating video view time to advertisers, to stirring up deep controversy over privacy breaches, the social media giant has fallen under […]

Taxes are just around the corner, including for cryptocurrency. Cryptocurrency is just like any other asset class when tax season comes around. Unfortunately, cryptocurrency taxes appear so complex that few people file them. Others see cryptocurrency as a means to move money illegally – which means avoiding cryptocurrency taxes entirely. As cryptocurrency becomes more mainstream […]

Users are increasingly leery of the information on social media. As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences. Consumer attention is scattered across various social platforms, not to mention apps and other online diversions. Brands that hope to capture consumers’ attention […]