According to MarketsandMarkets, the global mobile marketing market will be worth $98.85 billion by 2021. They’ve predicted that the market will grow at a compound annual growth rate of 28.1%. These numbers are impressive, but not surprising considering how much people use their smartphones. In fact, an eMarketer forecast has shown that on average, American adults will spend […]

By Alisa Dereza Purpose – “If you have a purpose, everything comes easier.” → Nico Rosberg, the 2016 Formula One champion and tech investor, and Stephen Kaufer, the CEO of TripAdvisor – “Any idea needs to have an impact” → Olivier Robert-Murphy, Global Head of New Business, Universal Music Group – “Having purpose for the brand is important for customers […]

Putting hashtags in as a first comment makes your posts easy to notice. Lo and behold! Instagram is testing a new feature for adding hashtags as a separate block underneath the images. App researcher Jane Manchun Wong tweeted earlier this week a screenshot of what looks like a beta version of a new Instagram feature, […]

In its ongoing efforts to redefine popular beauty standards as part of its decade-long Real Beauty campaigns, Dove learned the hard way about the thin line that exists between positive social message and controversy. For a company that has so successfully promoted positive body image in the past, it must have come as a shock that an idea […]