Tag: startup

  • People Don’t Buy Products, They Buy Better Versions of Themselves.


    What Apple, Samsung, and Starbucks learned from Pepsi. The year was 1957, and Pepsi — like many of the youth at that time — was dealing with an identity crisis. Despite efforts from marketers, Pepsi was being outsold by its biggest competitor and perpetual market leader — Coke — by a factor just shy of six to one, even as it was selling at […]