Creating and displaying opt-in forms might not deliver instant results. If your results are less than what you expect, consider increasing your marketing efforts to drive more traffic to your forms (if low traffic is the problem) or changing your offer (if conversion is the problem). In addition, try some of the following tactics to […]

If you’re not an oil analyst, the oil market may seem like a lot to keep up with. Most investors follow either West Texas Intermediate or Brent crude prices. Oil prices are influenced by three major factors: supply, demand and geopolitics President Donald Trump recently made headlines for pulling out of the Iran nuclear deal. Speculation about what would […]

The U.S. Securities and Exchange Commission wants to ensure investors can identify fraudulent initial coin offerings – even if it has to launch its own to do so. The regulator announced Wednesday it has launched a mock ICO called HoweyCoin, presumably named after the Howey Test, which “touts an all too good to be true investment […]

President Donald Trump says “we’ll have to see” if a historic summit with North Korean dictator Kim Jong Un will still happen. Pyongyang threatened to pull out of the meeting if the U.S. insists on denuclearization. “We haven’t been notified at all” about whether Kim plans to cancel the summit, Trump said. President Donald Trump said Wednesday […]

There was a time when the facialist Melanie Grant would sneak off with ingredients from her mother’s kitchen—egg whites, lemon, honey—to make DIY face masks for all willing passersbys. “[Skin care] is all I’ve ever done,” Grant says with a laugh. And now, some 25 years later, her at-home concoctions have given way to chemist-compounded […]

GAZA/JERUSALEM – Palestinian protests on the Gaza-Israel border have dropped off over the past two days, amid reports that Egyptian officials intervened to restore calm after dozens of Palestinians were killed by Israeli gunfire. Gaza’s dominant Islamist Hamas movement denied that it was under pressure from neighboring Egypt to scale back the six-week-old demonstrations, and […]

Polaris, a supplier of outdoor sports vehicles and motorcycles, recently analyzed its presence at retailers, and discovered multiple issues. Amy Goolsebee, retail design and merchandizing manager for Polaris, spent several months traveling to the company’s retail dealers and discovered a variety of crowded environments filled with a sea of handlebars and no well defined “Polaris […]

Streaming a TV show or a sports game directly to your laptop doesn’t make big TV networks much money today. However, that might change if VideoCoin, a new decentralized project that’s taking aim at the price major broadcasters and media companies pay to stream content, succeeds on its vision. When a broadcaster sends out a […]

Digital signage, online ordering and loyalty apps have each helped to transform the restaurant vertical in different ways. During a panel entitled, “I’ll take digital to go,” at the Restaurant Franchising and Innovation Summit, four restaurant execs addressed the changes they’ve seen in their operations. Speakers included: Jodie Conrad, vice president of marketing, Fazoli’s. Jacqueline O’Reilly, senior […]

It’s hard to imagine anyone finding fault with J.Lo. But when Jennifer Lopez was first starting out in the entertainment industry, some people told her she should lose weight or hide her natural curves. “They’d say, ‘You should lose a few pounds,’ or ‘You should do this or that,’” the singer and actress revealed in a recent interview […]