It may still be without a permanent chief marketing officer but Airbnb has promoted Geoff Seeley to the role of global marketing director and enlisted ex-Apple and Ford marketer Musa Tariq as head of marketing for experiences. Over the past 12 months, Seeley has been the one constant in Airbnb’s senior marketing team. He was hired by […]

Users and potential users often ask me what the real difference is between kiosks and digital signage. This question is a good one, since we are increasingly seeing the lines blur between the two. You often see tools referred to as, “digital signage kiosks,” or kiosks with “attract screens.” Many end users wonder whether they should […]

New York’s empty storefronts are a dark omen for the future of cities These days, walking through parts of Manhattan feels like occupying two worlds at the same time. In a theoretical universe, you are standing in the nation’s capital of business, commerce, and culture. In the physical universe, the stores are closed, the lights are […]

Automate or die. As dramatic as that might sound, these words speak volumes about the digital world we live in. Looking at the field of marketing, alone, 51% of businessescurrently use marketing automation. Further, 58% of B2B companies plan to adopt such technologies. HANDPICKED RELATED CONTENT: Love, Fear, Harmony, Grief, Despair: How to Drive Shareable Content […]

Why we seem to despise hypocrites more than outright liars For many of us, a huge part of daily conversation revolves around gossip. We love to talk about the blunders and missteps of friends, family, and celebrities. On top of that, news organizations and social networks are like outrage amplifiers because that’s what gets the […]

Our lives are still rich in personal privacy — and we should fight to keep it that way Privacy protections are at risk yet again. The Five Eyes security alliance, which spans the governments of the United States, United Kingdom, Australia, Canada, and New Zealand, has issued a “Statement of Principles on Access to Evidence […]

Cognitive postmortem of a product decision. Product management is an elusive thing to capture in clear-cut definitions, but it is one thing for sure: making decisions — and a lot of them, all the time. From small tactical choices you make on the fly with your team to laying the groundwork for strategic ones, you find yourself […]

You just got done with a major digital signage installation. You finally got the media player up and running and you finished designing all your content. You set it up, and wait for customers to notice, only for most of them to ignore it. You might go back to the drawing board and ask, “Should […]

  Startup founders often say, when planning their international expansion, that they are aiming at already established markets, such as the USA, Great Britain, China or Southeast Asia. It makes sense. Such countries have a favorable investment climate, well-developed technological infrastructure, growing distribution markets, production capacities and convenient tax systems. At the same time, there […]

Marriott International Inc. offers the best hotel loyalty program, according to a recent analysis from Bernstein. Analyst David Beckel recently took a look at several top loyalty programs—Marriott Rewards, Hilton Honors, World of Hyatt, and a joint Hotels.com/Chase Sapphire offering—and found that MAR-0.61%  boasts the best perks as well as the most attractive redemption options. […]