Perhaps the biggest sports conversation and concern this summer is the shrinking attendance at Major League Baseball parks. Rob Manfred, MLB Commissioner, noted that attendance is down nearly 10% from last year, making it the sixth season in a row of declining attendance. Major League Baseball is frantically considering rule changes, pitch clocks and fan-friendly scheduling to appeal to the […]

When you are out on a road trip, is McDonald’s your first choice? I only go to McDonald’s if it’s the only choice available. My main reasons for this mindset are the low quality food, poor service and long wait times. McDonald’s recently tried to turn all this around with a massive digital signage and kiosk […]

There are ways to make impactful changes that resonate with your customers without starting from scratch. From gourmet cupcakes and cronuts to on-demand delivery and instant order fulfillment, customers are always onto the next new and exciting thing. In order to compete, it may seem like you need to constantly reinvent yourself, but that’s just […]

If you want your company to stay relevant in the future, ask yourself this simple question: “What if our company were founded today?” With this question you can open up all the relevant topics you need to go through when forming a vision of your company. A vision that will ensure that your company will stay […]

With 34 years of industry experience, our signage chefs know the right ingredients for designing and deploying a digital masterpiece. So, what’s the recipe for our success?  Add one cup of content design, one tablespoon, of animation, a teaspoon of preparation and planning, and a custom enclosure. Much like you would with a roux, you must […]

Legalize It, a new documentary about medical marijuana, makes no secret about its position on the plant. The film begins with the stark question: Would you break the law to save a life? The documentary, by the producers of (Shark Tank-styled) The Marijuana Show on Amazon Prime, then answers that question with a cavalcade of heartbreaking stories that make a compelling […]

The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that. I’m a pretty social person. I like talking to new people and getting to know them. I’m never one to turn down invites to social engagements, either, because I think talking to people in person, […]

Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information. Back in July, Facebook announced the removal of Partners categories from its advertisement interface. It later extended the date to Aug. 15, giving digital marketers a few precious extra weeks to create, duplicate and edit previous […]

On Labor Day, it debuted a spot with the former NFL player While those lucky enough to be off on Labor Day across the country sat in airport terminals, in traffic or waited on train platforms, Nike quietly dropped one of its biggest ads of the year—or perhaps, of the past 30 years. Said ad […]

What’s the one thing that all digital marketers must know? The fact that data is king on today’s marketing landscape. Having comprehensive and accurate data is essential for making effective marketing decisions. It can help executives identify industry trends and discover potential customers, making big data analysis important for optimizing your marketing strategies. Enterprise leaders […]