When WhatsApp unveiled its new Business API last week, most tech reporters determined Facebook was getting serious about monetising the chat app it purchased for $19bn in 2014. They’re probably right about the money, but wrong about where it’s most likely to come from. The business model question TechCrunch’s Josh Constine was first out of the gate […]

Today’s marketing is fueled by data. But the mass of information at every marketing team’s fingertips brings inherent challenges marketers must overcome. Performing effective market research in the age of data is no easy feat. Empirical research has become convoluted by the overwhelming number of data points regarding customer behaviour and the market for products […]

Anyone turning 16 from now can start managing their Child Trust Funds for the first time – although some may be unaware that they have these savings. These funds were set up by the Labour government in 2005 to encourage parents to save for their children and to promote financial awareness. They began with an […]

McDonald’s digital signage makeover and a digital signage sink solution dominated headlines for August 2018 on Digital Signage Today. The restaurant giant McDonald’s recently invested billions of dollars into major technological upgrades with kiosks, digital signage, menu boards and more. One company, VODXS, has crafted a digital signage solution that integrates displays into bathroom sinks. It […]

Company announces dizzying array of new integrations of the Google Assistant into speakers, displays and smart appliances. Google Assistant devices have an advantage over Echo in international markets. Seeking to capitalize and expand on that, the company is expanding multilingual support and announcing a raft of new partners. Among the laundry list of announcements, users […]

Colleges and universities have a responsibility to keep students and faculty informed with timely updates and campus developments. From spotlighting campus events to showing highlights of Saturday’s football game to providing daily cafeteria menus, schools have a wealth of information they have to share with a range of different audiences. Schools can take advantage of […]

Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here’s how to make this tactical and strategic alignment a reality. There seems to be a massive shift in the way successful brands allocate dollars and other resources to their online marketing efforts. For example, in 2017, coworkers and […]

It’s fair to say we’ve evolved significantly from our 18th century ancestors, in every possible area of our lives, but when it comes to influencer marketing…? Well it turns out Wedgewood and the Royals were playing our game long before social media came into the fore. Luckily, we’ve amassed a wealth of experience and knowledge about […]

Facebook has launched a new set of tools to help marketers create mobile-ready video ads on its platform and Instagram, which include the ability to add motion to images and brand logos for simple animations. Announcing the update on a blog post yesterday, the social media platform cited its findings that mobile-first creative has a […]

Reportedly, the changes will be most pronounced on iOS. Based on Google Chrome enterprise release notes, The Verge reported that Google’s browser will get a “new design across all operating systems.” That will bring material design aesthetics to all platforms. The design changes reportedly will be most pronounced on iOS, where navigation controls will be moved […]