To build — and keep — an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity. Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media? — Chris G., Minnesota Before consulting, I made […]

Managing marijuana taxes is no joke. Here’s what you need to do to keep the IRS off your back. Tens of thousands of people have left traditional careers or pivoted to join the cannabis space within the last five years. The one thing all these people will all tell you is that with legalization comes […]

After facing his darkest entrepreneurial days, this contributor learned that fiscal responsibility grounded in the long-term view is what pays the bills until success pays them for you. An age-old story is playing out on the IPO stage: Domo, a Utah-based unicorn, went public in late June with results that could be viewed with cautious optimism. But, […]

Crooks exploited legit web ad ecosystem – researchers Security researchers at Check Point have lifted the lid on the infrastructure and methods of an enormous “malvertising” and banking trojan campaign. The operation delivered malicious adverts to millions worldwide, slinging all manner of nasties including crypto-miners, ransomware and banking trojans. The researchers told The Register that they have […]

When I was starting my business, I had no idea that Facebook groups had become one of the most powerful tools for entrepreneurs to connect with each other with their audiences. Once I did learn the value of Facebook groups, I was delighted to see these online communities transform into thriving ecosystems of female founders. By participating in the […]

Hint: It’s not about the money. I often meet entrepreneurs who say something along the lines of “Once I get to six figures, I’ll be happy.” But then they get there, and guess what? They’re as stressed and burnt out as ever. I call this getting stuck in the “six-figure hamster wheel,” and it’s a vicious cycle I’ve lost myself […]

On the surface it would seem brick-and-mortar retailers are in trouble. Big legacy brands like Sears and JC Penny are dramatically scaling back their storefront presence, while retailers like Toys R Us are shuttering altogether. True, e-commerce is causing havoc in the brick-and-mortar space, but I firmly believe that reports of the demise of retail […]

We all toil under a tyranny of to-dos. Life can feel like an endless succession of tedious tasks we struggle to complete, and we may cross everything off our to-do lists, but it can still feel like we aren’t achieving what we really want. It’s why we click on every productivity hack that pops up […]

Why offer same-old, same-old content when VR lets customers be right there with you, virtually. Once only a strange and futuristic concept featured in science fiction, virtual reality is now a part of our lives, and it’s no longer just for video games, either. Many top companies are now using virtual reality as part of […]

You can’t just create a cool product – you have to sell it. For some reason, startup advice has always been about tips for non-technical founders — or how they could scoop one of us up. But what about us technical founders? Yeah, we’re creative. But that creativity doesn’t automatically translate to sales and marketing. A number of […]