CMOs need to possess a wide range of skill sets in order to be effective. Okay, that ends the ridiculously-obvious portion of our show. The fact is it’s no longer enough to be a Madison Avenue creative thinker who doesn’t know the ins and outs of social media, or understand the power of high-converting digital […]

If you are intrigued by the work big tech companies are doing but don’t necessarily have the skills to be a programmer, data scientist or engineer, good news: You can still score a job at these firms. According to a recent study by careers site Glassdoor, 43 percent of open positions at tech companies are for non-tech roles […]

Seriously, can’t we all just get along? I mean, with all the tech and communication tools available today, isn’t it time sales and marketing teams got aligned once and for all. Now, there are a lot of great organizational ideas on how to align sales and marketing teams. For example, combine the teams into a […]

The money you don’t waste is the easiest profit you can ever earn. Businesses are supposed to make money. So why do small business owners waste money on things they don’t need? According to Business Insider, cash-flow problems account for 82 percent of all small business failures. That’s nearly double the second-place factor (no market need […]

Here are five seemingly-simple but highly effective job hunting techniques that will inch you closer to your dream job. Available research shows that more than half of people who are currently employed are considering getting a new job. Furthermore, more than half of people currently employed feel that they have just a job and not a career. Whether […]

Need to boost your marketing? Go mobile. The marketing industry isn’t the same as it was 10 years ago. And much of that is thanks to the rise of smartphones. Today’s marketing initiatives go far beyond print ads and desktop computers, and it’s more important than ever to have a mobile marketing campaign in place for your […]

I say no to almost all of the pitches that come my way, but the few “yeses” really stand out. Whenever its possible, I tell first-time entrepreneurs to bootstrap their own business ideas. If you want to be an entrepreneur, create something you can sell as soon as possible and start selling. That, or find an existing […]

Chatbots, personalization, international sales and better protection against fraud are all helping you to sell more. Give thanks Recent data released by the U.S. Census Bureau shows impressive growth for the ecommerce industry, with online revenue steadily eating into an additional 1.5 percent of total retail sales every year over the past several years. As retail giants and […]

An Entrepreneur contributor talks about risk and reward, which don’t always come as a pair. At the beginning of 2017, after briefly hopping on the roller coaster ride of cryptocurrency and initial coin offering (ICO) investments, my business partner Dan Foley and I began to wonder, “Wouldn’t it be cool if we could do this […]

By Brandy Couch Humans are visual creatures. That could probably explain why guestographics have become one of the most effective, viral marketing techniques employed by digital marketers of late. So, what’s a guestographic? Brian Dean of Backlinko defines guestographics as a combination of three powerful digital marketing tactics: infographics, guest posting and link-building. He even calls it one of […]