Category: Marketing

  • The 7 Best Ways to Find Hourly Workers For Your Business

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    Hiring hourly workers is a very different process than hiring white-collar workers. Entrepreneurs and business owners are in a war for hourly workers. Hourly workers are a major driver of the economy in the United States. Seventy-eight million people, or 59 percent of the workforce, are hourly workers. However, hiring hourly workers is challenging. Hourly workers […]

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  • What Benjamin Franklin’s 13 Virtues Taught Me About Leading a Company — and 6 Tips All Entrepreneurs Should Practice

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        Franklin’s ideas provide a powerful blueprint for building a successful gaming company — or any kind of initiative. Benjamin Franklin is a role model for anyone building a gaming company. He was brilliant. A live mind. Creative. Consider his magic square, one of the original American games. It’s a Sudoku master’s dream — and […]

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  • The Most Experienced Guy In Cannabis Has a Warning for You

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    Investor and business owner Steve DeAngelo says there’s plenty of opportunity in cannabis — but there are also a lot of entrepreneurs about to lose their money. With his hippie pigtails and smart suits, Steve DeAngelo perfectly embodies the split in today’s cannabis industry. He’s an old-school activist and advocate who joined the cannabis reform movement […]

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  • 3 Applications of Cryptocurrency Beyond Peer-to-Peer Payments

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    Digital currency isn’t just a new way to pay; it’s a new way to play the game of business. To be sure, digital currency markets have had their ups and downs. A recent study by Gallup shows that only 2 percent of investors are currently purchasing Bitcoin or other cryptocurrencies, but one in four is intrigued. With major […]

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  • What It’s Actually Like to Work at a Crypto Startup

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    Working in the cryptocurrency industry in 2018 is like being the most interesting person at a party: Everyone is curious about you, everyone wants to learn more about what you do and everyone has questions. It’s one of those things that gets people talking. There’s good reason for this. To many outside of the industry, […]

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  • Stop Scapegoating Technology and Focus on Content for Your Ads and Marketing

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    There’s no reason to be afraid of new technology, as long as you’re committed to great content and innovative storytelling. A few weeks ago, an old memory popped into my head. Suddenly thrust back into the mid-1980s, I saw myself in my childhood home, unboxing my family’s IBM PC Juniorcomputer. I remember feeling awe-struck by the […]

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  • How to Innovate with Metered Funding

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    Investments in innovation take on all shapes and sizes. If you’re Uber, the level of investment is usually undeniably grand whether it’s to the tune of a $500 million collaboration with Toyota to deliver autonomous vehicles by 2021, or $200 million to bring Jump-branded electric scooters to the United States. A company with the sources and long-term management […]

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  • Good Technology, Bad Investment

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    “You have to debug your business model.” I looked across the table at the VC I was having lunch with. It wasn’t going how I thought it would. I was ready to tell him about the cool technology I had developed. How it would transform the world of enterprise computing. He wasn’t interested in that. […]

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  • Instagram Most-Used App by American Teenagers

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    According to a new survey, Instagram has overtaken Snapchat as the most popular social media platform among American teenagers. Investment banking firm Piper Jaffray released the latest version of it’s bi-annual “Taking Stock With Teens” report which showed 85% of the 8,600 participants said that they use Instagram at least once a month. In comparison, 84% of […]

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  • Does Risk-Taking Really Lead to Success? That Depends.

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    Open risk-taking is a bad idea. But calculated risk-taking is something else again. It’s not uncommon to hear the advice that entrepreneurs should take more calculated risks if they want to be successful. In fact, some billionaires have built their personal brands on a foundation of risk; as an example, Richard Branson often speaks of the […]

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