Creating and displaying opt-in forms might not deliver instant results. If your results are less than what you expect, consider increasing your marketing efforts to drive more traffic to your forms (if low traffic is the problem) or changing your offer (if conversion is the problem). In addition, try some of the following tactics to […]

GAZA/JERUSALEM – Palestinian protests on the Gaza-Israel border have dropped off over the past two days, amid reports that Egyptian officials intervened to restore calm after dozens of Palestinians were killed by Israeli gunfire. Gaza’s dominant Islamist Hamas movement denied that it was under pressure from neighboring Egypt to scale back the six-week-old demonstrations, and […]

Polaris, a supplier of outdoor sports vehicles and motorcycles, recently analyzed its presence at retailers, and discovered multiple issues. Amy Goolsebee, retail design and merchandizing manager for Polaris, spent several months traveling to the company’s retail dealers and discovered a variety of crowded environments filled with a sea of handlebars and no well defined “Polaris […]

Streaming a TV show or a sports game directly to your laptop doesn’t make big TV networks much money today. However, that might change if VideoCoin, a new decentralized project that’s taking aim at the price major broadcasters and media companies pay to stream content, succeeds on its vision. When a broadcaster sends out a […]

Digital signage, online ordering and loyalty apps have each helped to transform the restaurant vertical in different ways. During a panel entitled, “I’ll take digital to go,” at the Restaurant Franchising and Innovation Summit, four restaurant execs addressed the changes they’ve seen in their operations. Speakers included: Jodie Conrad, vice president of marketing, Fazoli’s. Jacqueline O’Reilly, senior […]

It’s hard to imagine anyone finding fault with J.Lo. But when Jennifer Lopez was first starting out in the entertainment industry, some people told her she should lose weight or hide her natural curves. “They’d say, ‘You should lose a few pounds,’ or ‘You should do this or that,’” the singer and actress revealed in a recent interview […]

VATICAN CITY – Thirty-four Chilean bishops summoned to the Vatican over a cover-up of sexual abuse by clergy began crisis meetings with Pope Francis on Tuesday that could result in a purge of Chile’s Catholic hierarchy. “We feel pain and shame,” Fernando Ramos, an auxiliary bishop of Santiago, told a news conference ahead of the […]

Visitors to Madrid may find themselves with fewer booking options, following new proposals that will place sweeping restrictions on Airbnb-style home rentals. The Spanish capital is the latest city to place regulations on the rise of short-term vacation rentals, which are blamed for driving up rents and driving out locals. The new measures would place […]

You might assume that chats sent on Facebook Messenger are completely private. But you’d be wrong. Facebook confirmed Thursday that it uses automated tools to scan Messenger chats for malware links and child porn images. It also allows users to report chats that may violate community standards. The company’s moderators can review any messages that […]

What do land mines and tuberculosis have in common? Both kill people in developing countries — and both can be sniffed out by rodents that grow up to 3 feet, head to tail. Since 2000, the international nonprofit APOPO has partnered with Tanzania’s Sokoine University of Agriculture to train African giant pouched rats (Cricetomys ansorgei) to pick […]