SAN FRANCISCO – When Tesla Inc posts third-quarter results on Wednesday, Chief Executive Elon Musk may show off a long-promised quarterly profit, as production of his Model 3 electric sedan takes off. But the real question is whether any such gains will be sustainable. Since May, Musk has promised that the company will post quarterly […]

Three dark-arts PR issues intersect for Tesla and Mus esla and Elon Musk are having a terrible time getting basic, neutral, balanced press coverage. Tesla has achieved enormous results in ramping up its Model 3 production faster than almost any new model car in history. The company is massively outselling its competitors in North America and Europe. It still […]

New York (CNN Business)The Tesla Model 3 is now the bestselling luxury car in America. By a lot. Surprised? That’s probably because Tesla positioned the Model 3 as a mass-market car, not a luxury car. The Model 3 is supposed to have a $35,000 starting price, not the six-figure price tag of the Model S or […]