Japan’s high-brow bookstore Tsutaya expands into condo design

 

TOKYO — Tsutaya, a Japanese company known for its bookstores and eclectic retail spaces, is now helping real estate developers design the communal areas of residential complexes.

As is the case with the Tsutaya Electrics store in Tokyo’s Futako Tamagawa neighborhood, an affluent residential district, selections of books will make up a key part of the design. The choice of titles and interior decorating will take into account expected lifestyles as well as each neighborhood’s characteristics.

In designing the shared spaces of condominium projects, Tsutaya’s operator, Culture Convenience Club, will draw on its experience with airy retail spaces that invite consumers to come inside and relax.

The Meitsu Fukagawa-Sumiyoshi development in Tokyo’s traditional neiborhood Koto Ward is among five residential projects that Tsutaya is already consulting on. Meitetsu Real Estate Development’s 444-unit condominium complex is scheduled for completion in 2020.

Tsutaya will take care of the design work for a three-story communal building next to the main complex. It has decided on a “modern Japanese” theme to fit the neighborhood, known for an array of art galleries that evoke the Edo period (1603-1867).

A sumo stable is also nearby, so part of the communal area will have a variety of art and sumo books.

Inside a party room, books on food will be stacked on a kitchen shelf.

Anticipating that many residents will be young families, Tsutaya will set up a space with simple play equipment, study desks and children’s books.

An area where mothers can look after their children will have a sofa as well as books on child-rearing and beauty.

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