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The “Lifestyle Brand” Formula: Authentic Connections and Passion in the Restaurant Industry
byToday’s consumers expect more from their restaurants than just food. Everything from the menu, atmosphere, and the brand’s mission need to be aligned with their lifestyle. Brands like Honeygrow and Shake Shack go the extra mile to provide experiences for their consumers like hangouts and group yoga classes. Taco Bell has a clothing line to supplement their cult-like brand following. […]
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Accountability and DOOH – An Opportunity for Advertisers to Regain Consumer Trust
byBy Alex Mardikian Agencies and advertisers that have turned to DOOH are demanding better reporting so that their decision-making is as accurate as possible. Data, rather measurable data, is driving the digital media economy. Today, DOOH can inform an audience in a manner not possible earlier because of technological limitations. Even savvy marketers of the […]
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Want $100K? Just hack John McAfee’s ‘unhackable’ crypto-wallet
byBy Laura Desmond You can nab a hefty cash prize if you can break into John McAfee’s Bitfi wallet. The antivirus software pioneer and self-proclaimed “crypto visionary” tweeted on Tuesday that he’ll give anyone a $100,000 bounty if they can hack his “unhackable” cryptocurrency wallet. He tweeted: ”For all you naysayers who claim that “nothing is unhackable” & who don’t believe […]
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Bitcoin is king, again
byBitcoin surged more than 40% over the past month, while the rest of the major cryptocurrencies have stalled. In comparison, Ether recovered less than 15% over the same period. Ripplegained up to 16% yet failed to consolidate gains above 0.50 per US dollar. Bitcoin Cash hindered as well, despite offering better features than the original Bitcoin in terms of speed […]
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Mars becomes close to earth next week
byAn important discovery has been made on our celestial neighbor, Mars, and the Red Planet will be very close to Earth next week. During the evening, those looking towards the sky may have noticed a bright orange-red star. That “star” is actually the planet Mars. Jason Major, a local space blogger for LightsInTheDark.com, said it will be […]
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Amazon is primed for rapid growth
byAmazon remains unstoppable. The company accounts for nearly half of all online retail sales in the United States. It continues expanding its brick-and-mortar retail footprint through Whole Foods, Amazon bookstores and new checkout-free convenience locations. And every new venture, from advertising to cloud computing to, perhaps soon, healthcare, almost invariably becomes a billion-dollar business. Wall Street expects that dominance to continue […]
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Gwyneth Paltrow Confesses She Wanted a Third Child
byGwyneth Paltrow is opening up about her life, divorce and career. The actress and Goop creator has been through a lot in her 45 years, with some great highs and worst lows. But the Los Angeles native prevails and isn’t afraid to speak her mind when it comes to her work and family life. One thing […]
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Google Chrome is ready to public shame any website still not using HTTPS
byYou may soon start to see a slew of warnings about how some of your favorite websites are “not secure.” With the latest release of the Google Chrome web browser, Chrome 68, the search giant is taking a hardline stance when it comes to websites that aren’t using HTTPS. Chrome is labeling all sites using HTTP […]
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Where now for Venezuela with 1,000,000% inflation?
byCaracas (AFP) – Whether it sparks a social revolution or forces the government to open up the economy, one thing for sure is that Venezuela’s projected one million percent inflation will heap more misery on an already suffering population. Earlier this week, the International Monetary Fund (IMF) made the stunning projection, adjusting its previous estimate […]
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Trump and EU’s Juncker pull back from all-out trade war
byThe US and EU have agreed to avoid an all-out trade war and work to lower tariffs, in talks that US President Donald Trump hailed as “a very strong understanding”. He and European Commission chief Jean-Claude Juncker announced a “new phase” in EU-US relations, after more than two hours of talks at the White House. […]
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