Brilliant marketing skill is embedded in Apple’s DNA. Watch — isn’t a phone, it’s an additional accessory, the need to buy which for many people is not obvious. In how many times the value of Apple Watch for customers can be increased if somebody will say that this watch could save their life? The latest story at ABC News […]

How massive parallelism lifts the brain’s performance above that of AI The brain is complex; in humans it consists of about 100 billion neurons, making on the order of 100 trillion connections. It is often compared with another complex system that has enormous problem-solving power: the digital computer. Both the brain and the computer contain a […]

It was once the future of money but this week has seen Bitcoin lurch 20% lower, with other crypto-currencies suffering even more serious falls. On Tech Tent we ask whether the dream of a decentralised currency that would overturn the established financial system is over – and whether the regulators need to step in to […]

By Alisa Dereza Purpose – “If you have a purpose, everything comes easier.” → Nico Rosberg, the 2016 Formula One champion and tech investor, and Stephen Kaufer, the CEO of TripAdvisor – “Any idea needs to have an impact” → Olivier Robert-Murphy, Global Head of New Business, Universal Music Group – “Having purpose for the brand is important for customers […]

Rumors have circulated in recent months that Apple was close to releasing a successor to the AirPods, its popular $159 wireless Bluetooth earbuds. There were a number of reasons to believe that, too. The original AirPods are quickly closing in on being 2 years old, and there were plenty of big Apple events to release an […]

Is it the capitalist overlords or…are we also at fault? Previously I wrote about how longer lasting LED Bulbs makes it harder to sell them and that they should consider switching business model to lighting-as-a-service. While it’s an interesting topic on its own right, I discovered another interesting stuff while looking up about bulbs. If you take search for […]

Tech titans are portraying a future with more equality, but are we doomed to repeat the same mistakes? The technology industry is preparing for an automation revolution as artificial intelligence is becoming the dominant future trend. We are fully committed as 80% of enterprises have started investing in AI while 61% of businesses have already began implementation. Technology companies […]

A judge in the US has asked Amazon to hand over audio recordings from an Amazon Echo which was in a house where two women died. Their bodies were found under the porch of a home in New Hampshire with multiple stab wounds. The man accused of their murder has pleaded not guilty and is […]

Apple Inc said on Friday it had found some issues affecting some of its iPhone X and 13-inch MacBook pro products and said the company would fix them free of charge. The repair offers are the latest in a string of product quality problems over the past year even as Apple has raised prices for […]

A man has been jailed for sending a “potentially lethal homemade bomb” to a Bitcoin firm in London – after it refused to reset his password for him. The Met Police, which investigated the case, said detectives could “only identify one possible reason” for the Swedish national’s actions. He had emailed the company, Cryptopay, in […]