By Alex Mardikian

Digital display solutions are everywhere, their primary use being for advertising. If your business has not as yet adopted digital advertising, then read on to get acquainted with the benefits of Digital Out of Home (DOOH) advertising.

1.Digital technology has pervaded all spheres of life. Today interactive digital menu boards, gaming consoles, ticket dispensers, information boards, and queuing systems are making things easier for customers and giving businesses an edge over competitors.

2.With digital displays, you can ensure brand visibility 24 x 7 and pack in more content than you can in a billboard of the same size. The bright displays at eye level can capture attention and with the correct messaging you can not only hold attention but also initiate engagement with interactive displays.

3.Longer and repeated exposure of messages via digital displays helps in message retention. You can choose objectives to be achieved and then work on improving reach and efficiency. LED signages have the advantage of looking great and being light in weight. Heat dissipation is easily achieved with modern LED signages and therefore these are energy efficient.

4.Digital signage is a cheaper option as compared to billboards. A display can give up to 100,000 hours of use. It requires little maintenance and with some thought given to proper placement, it will be very durable and last long.

5.Digital signage produces images that are rich, with ideal contrast, and are flicker-free. Such images do not strain the eyes, and because these are at eye level, there is little risk of an accident from being distracted.

6.Digital signage serves to bridge the gap between physical shopping and online shopping. With such signage, you can drive customers to either shopping destination and broaden the scope of your product’s appeal.

7.A big advantage with DOOH is that it is highly customizable. The possibilities are limited only by your creativity. The displays can be seen up close and also from far. There is choice in the type of content you wish to share. You can target individuals in kiosks or large groups in places with heavy footfalls. You can time the appearance of the messages with the presence of the desired audience.