By Scott Brown

Sounds like an eyeball grabbing title…it is. But this is not an exaggeration. Washrooms in theaters, malls, hospitals, casinos, hotels, stadiums, and all imaginable public locations are now hotly contested spaces for digital advertisements.

With nearly 10 million public washrooms equipped with almost 80 million faucets, the U.S is a huge market for an idea like the one promoted by VODXS – Visual On Demand Experience Support Ecosystem. With people washing hands for up to 10 times a day, and each session lasting for around 20 seconds, there is a major opportunity for marketers to message an audience and then prime it to take appropriate action.

The time people spend in washing hands at common area washrooms can be utilized for giving them a message. This is a huge opportunity for monetization, especially when we consider that there are billions of such hand-washing sessions happening annually in the U.S. And, also that digital signage inside public washrooms already exists in front of mirrors and atop urinals. Washbasins or faucets are the last point of interaction inside a very personalized space before an individual steps out again in the mall, theater, shopping complex, car park, club, restaurant, hotel, subway, arena, complex, arcade, or school. The message is fresh and the probability of acting on the message in conducive environments is high.

Connected faucets that present web-based content and those pulled from a local server via WiFi are also equipped with proximity sensors that respond to RFID, Bluetooth, and other near-field technologies present in devices carried by people using the faucets.

VODX already provides more than 17 million high value engagements at faucets in washrooms across 13 countries. Monetizing of this space is a very attractive proposition for owners because of the highly targeted ads that can be played.

Here’s a list of bullet points to enlighten readers on what exactly it is that VODX can do for you –

• Faucets present a vastly untapped advertising space.
• Advertising space is invariably close to point of purchase.
• Washrooms receive footfalls all through the day.
• The audiences’ focus is on the ad.
• The automatic faucet, part of the unit, is eco-friendly and offers 70% water savings.
• The LCD screen offers wide-angle full motion video as well as diverse content display capabilities.
• Choose from colors that appeal to you, avail custom branding facilities.
• Display large number of ads that run on loop as per schedule.
• Customize ad sequence for each washroom.
• Accurate demographic targeting by location and gender.
• Display event-specific ads – segregated by gender, age, income, and other attributes.
• Messaging can be altered to display luxury products in bathrooms in 5-Star properties.
• Ladies’ washrooms can display ads for cosmetics, and relevant products in men’s washrooms.
• Washrooms in sports arena can promote sports goods, liquor in bars, and vouchers in malls.