Cannabis is still a Schedule 1 drug making it illegal in the U.S. That law may not change any time soon. The Federal Drug Administration this month approved the first marijuana-based drug for use in the United States. Called Epidiolex, the drug treats rare forms of childhood-onset epilepsy that have typically resisted other types of treatment. The […]

“Today, if you want to succeed as an entrepreneur, you also have to be a good storyteller.”  -Richard Branson, Founder of Virgin Group Marketing has Changed: The fact is pretty websites don’t sell things. Words sell things. Nobody will listen if your message isn’t clear — it doesn’t matter how much you paid for your marketing materials. Visionaries, game changers and […]

    Last year, Amazon launched a program called “Pivot,” designed to help underperforming employees improve their work. It’s been 18 months since Pivot was introduced and, as Bloomberg’s Spencer Soper and Business Insider’s Prachi Bhardwaj reported, some employees are protesting that the hearing process isn’t fair. Under the Pivot program, employees who are put on a performance-improvement plan have three options, […]

The new program will allow individuals with no logistics experience to operate a fleet of Amazon delivery vehicles. Many entrepreneurs have built a business on Amazon, selling goods via the online marketplace, self-publishing books and more. Today, the ecommerce giant has announced a new opportunity: the ability to launch your own Amazon delivery operation. Amazon Delivery Service Partners is […]

If you’ve entered the marijuana arena in recent years, you understand how much of a priority digital marketing needs to be in your growth strategy. Whether you choose to pay for exposure through advertising or organically grow your social channels, here are some tips to get you on the right track. 1. Connect with influencers  […]

Last week Canada announced a landmark decision in the history of legal cannabis when the Senate put the final stamp of approval on the law legalizing the recreational use of marijuana all across the country. This will make the Canucks the first G7 nation, and the second country in the world, to legalize recreational cannabis […]

Last week, coffee giant Starbucks (NASDAQ:SBUX) gave investors a few reasons to be disappointed, including a lowered outlook for its global third-quarter comparable store sales growth and softer-than-expected Frappuccino sales. As a result, shares fell sharply, ending the week down more than 10%. While the double-digit pullback is undoubtedly disappointing for Starbucks stock holders, one group of investors may […]

I recently talked with Fjuri CEO Thom Gruhler, former CMO of Microsoft Windows, about why companies need to focus on taking a holistic versus tactical approach when it comes to improving CX. As a regular keynote speaker, Thom has also been quite vocal on the opportunities and challenges marketers face as they look to tap into right data — […]

The decision imposes Fourth Amendment restrictions on the ability to conduct surveillance without probable cause. Police will no longer be able to access cell phone location. That’s a ruling for the privacy of the advocates. The 5-4 decision (.pdf) brings mobile phone location within the Constitution’s Fourth Amendment protection against unreasonable search and seizure. The […]

The new features are designed to give marketers finer tools for following customers, directing ads or assigning credit. Adobe is puffing up its clouds, announcing a variety of improvements to make marketers’ lives easier. Its Analytics Cloud has updated its attribution solution with Attribution IQ, which the company said is the only solution offering 10 […]