Pimentel writes, “How do you pinpoint an audience; how do you connect them to brands that deliver the right experience; and how do you do it in ways that secure the highest returns for yourself? It requires forging an intimate relationship with the brands you sell.”

He adds that the line’s Travel Partner Connection website has been updated with new collateral, email and social media offerings. The new sales tools will help agents “reach out and build stronger relationships” with customers.

The World Academy has been updated, as well. The online learning tool teaches agents the intricacies of the Azamara brand, so they can better qualify their clients. World Academy is accessed through CruisingPower.com

As another perk, Azamara is offering a voyage giveaway sweepstakes called “We Appreciate You.” For every Azamara booking made during the month of April, agents can enter for a chance to win a trip for two on the Azamara Pursuit’sinaugural voyage in a Club Oceanview stateroom departing from Southampton on August 28th, 2018, plus a $1,000 Azamara Air credit.

Additionally, the line is providing an Onboard Credit promotion that will run from April 3rd to April 28th. The offer, in the amount of $150, $200 or $250 per stateroom, is applicable to new bookings only. It’s valid on select voyages during November and December of 2018 and January, February, March and April of 2019. It isn’t combinable with other offers, and other restrictions apply.