Tag: COMPANIES

  • Will Walmart’s changes to reduce plastic waste catch on?

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    Walmart promises move toward 100 percent recyclable, reuseable or compostable packaging Not all packaging is created equal. Go inside any Walmart and survey all the plastic packaging: There’s that flexible plastic used to box phone chargers, makeup, and socks. There are the clamshell-style plastic containers used for berries and tomatoes. And plastic shrink wrap. And […]

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  • Is This the End of Recycling?

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    Americans are consuming more and more stuff. Now that other countries won’t take our papers and plastics, they’re ending up in the trash. After decades of earnest public-information campaigns, Americans are finally recycling. Airports, malls, schools, and office buildings across the country have bins for plastic bottles and aluminum cans and newspapers. In some cities, […]

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  • Your Work Is the Only Thing That Matters

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    There is a story about an exchange between Jerry Seinfeld and a young comedian. The comedian approaches Seinfeld in a club one night and asks him for advice about marketing and getting exposure. Exposure? Marketing? Seinfeld asks. Just work on your act. Seinfeld, a pure stand-up, a comedian’s comedian, is appalled by the question. It’s […]

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  • Amazon ad business projected to grow 50% this year

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    Amazon has been busy ramping up its advertising efforts over the last two years. Now, the company’s US ad business is projected to grow over 50% in 2019, reaching 8.8% of the digital advertising market according to an eMarketer forecast shared with Marketing Dive. For 2020, Amazon is projected to increase its digital ad market […]

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  • Influencer marketing – it’s effective, but quality of influencers and measurement are key concerns

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    By Laura Desmond The majority (80%) of marketers consider influencer marketing effective and 89% even find ROI from influencer campaigns comparable or better than other channels, according to new research from MediaKix. The survey among 162 participants found that just 5% consider influencer marketing to be ineffective. Another 71% consider the quality of the customers […]

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  • Tax On Business Sale? Company, Owners Or Both May Pay IRS

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    The sale of a business is usually a big event in the owner’s life. Many people work for decades or a lifetime before selling. Others build and sell multiple businesses every few years. There are also mega and serial buyers and sellers like Warren Buffett, one of the most tax savvy of all. Selling a business […]

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  • Jeff Bezos: AMI defends position on Amazon founder

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    The owner of a US gossip magazine accused of blackmail by Amazon founder Jeff Bezos says that it acted in good faith but will conduct an inquiry. American Media Inc (AMI), the National Enquirer’s parent company, also says it believes it acted lawfully in its reporting on the world’s richest man. Mr Bezos accused AMI […]

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  • Your company doesn’t need a social purpose to succeed

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    Outside, a protest has taken over the streets. A moody cello player leaves his instrument and joins. Then a frustrated photographer. Cut to a lithe model in a silver dress. (Is that a Kardashian?) She observes the passing march, then rips off her blonde wig and joins the movement, too. The scene ends with a […]

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  • Spotify splashes out millions of dollars on podcasts

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    Spotify is splashing out millions of dollars as it tries to move beyond music into the growing podcast market. The music streaming service has bought Gimlet Media, behind a string of popular podcasts including Reply All, and podcast publishing platform Anchor. The Swedish firm has also pledged to spend $400-$500m (£308m) this year on further […]

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  • Banned Turkmenistan Airlines leaves thousands stranded

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    Thousands of passengers have been left stranded after air regulators grounded Turkmenistan Airlines for safety reasons. The UK’s Civil Aviation Authority said flights from Birmingham and London’s Heathrow to Amritsar, and Heathrow to New Delhi – which fly via Ashgabat, Turkmenistan – had been suspended. The CAA acted after the European Aviation Safety Agency suspended […]

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